Social Media in Business
Description
The world of social media enables ALL your consumers, employees and parties with a vested interest to communicate to thousands within seconds, garner opinion and amplify the “noise” both positively and negatively.
Are you positioned to deliver a strategy and measure its outcomes?
If a rumour or urban myth about your company or brand starts circulating on the Internet, how will you find out…and how soon? In an era when questionable information can spread rapidly online, brand managers, corporate reputation professionals and marketers need to understand how information and rumours spread, and what can be done pro-actively to stem the tide…before it takes a toll. - Nielsen.
Social Media In Business - will empower your company to understand the potency of online conversations & more importantly when and how to engage with a meaningful response.
Social Media in Business - aims to facilitate the key intelligence and insight that all major companies and brands need to understand if they are going to communicate effectively with their key stakeholders, be they customers, the media, shareholders or their employees.
Social Media in Business - Provides you with insights into how to protect and improve your brand’s reputation in the face of an increasingly demanding public.
