Digital Hollywood Fall
Event Info
Description
The Complete Four-Day Event
Digital Hollywood Fall, Santa Monica, California
Date: October 19-22, 2009
Co-Located Events:
Digital Hollywood is Host to a number of co-located Events
I. The Variety Entertainment and Technology Summit - Monday, October 19th
II. The Hollywood Content Summit - Monday, October 19th - Wednesday, October 21st
Affiliated Organizations
1) Writers Guild of America
2) AFI Digital Content Lab
3) Academy of Television Arts & Sciences
4) International Documentary Association
5) International Academy of Web Television
6) ASIFA Hollywood: The International Animated Film Society
7) KCET, a PBS Affiliate
Summit Produced by:
Gerber Rigler Producing and Executive Consulting for Digital Hollywood
III. Digital Upfronts - The Screenings: Cross-Platform Advertising-Commerce Presentations - Tuesday, October 20th
IV. EPPS: Entertainment Publicists Professional Society - PR 24/7: Public Relations in the Era of Nonstop Communication – One-Day conference, Wednesday, October 21st
V. Entertainment Law Program at Digital Hollywood - CLE Accredited (info tba shortly)
VI. The Smartphone Conference at Digital Hollywood
Digital Hollywood Fall
October 19-22, 2009
Loews Santa Monica Beach Hotel
Pre-Day Events
The Strategic Sessions
Monday, October 19th
10:00 AM – 11:15 AM - Money, Media, Entertainment & Technology
Media & Entertainment Valuation Symposium
Hosted by: Media Valuation Partners
1:00 PM – 2:15 PM
Track I: Hollywood 2.0 – Disruption and Transformation
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
Track II: The Advertising Platform
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Track III: The Smartphone, Session I
The Mobile Platform: Establishing the Personalized Video, Music, and Communications Experience
Track IV: Co-Located Event
“The Variety Entertainment and Technology Summit”
1:30 PM – 2:45 PM
"The Content Summit" - Special Session
Master Class Workshop – Comedy Programming – Cross-Platform Strategy
Presented by tbd
2:30 PM – 3:30 PM
Track I - Hollywood 2.0 – Disruption and Transformation
The Entertainment and Technology Transformation: Reimagining the TV, Mobile and Broadband Video Experience
Track II - Reinventing Advertising II
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Track III - The Smartphone, Session II
Platform Strategies: Video, Apps, Social Experience, Web, Location-Based, Interactivity
Track IV: Co-Located Event
“The Variety Entertainment and Technology Summit”
Special Session
3:00 PM – 4:15 PM
"The Content Summit" - Special Session
Master Class Workshop – Reality Programming – Cross-Platform Strategy - Presented by tbd
3:45 PM – 5:00 PM
Track I - Hollywood 2.0 – Disruption and Transformation
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Track II - Reinventing Advertising III
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Track III - The Smartphone, Session III
Personalized Content –Entertainment, News, Music, Games, Widgets, Feeds & Blogs
Track IV:
Co-Located Event
“The Variety Entertainment and Technology Summit”
"The Content Summit" - Special Session
4:30 PM – 5:45 PM
Master Class Workshop – The Writers Room – Cross-Platform Relationships – Writer-Producer-Director
Presented by the WGA-W
5:00 PM - 6:00 PM
End-of-Day Poolside Reception
Special Content Summit Dinner Event
Invitation only
Presenting the Inaugural
Digital Hollywood Maverick Award
7:00 PM – 9:00 PM
Digital Hollywood Dinner honoring a Visionary, Master Storyteller and Master Dealmaker. Benefit Dinner. Invitation only.
Tuesday, October 20th
Exhibits Open 9:00 AM – 5:00 PM
SuperSessions
9:00 AM - 10:15 AM
Track I: Reinventing Advertising IV
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Track II: Broadband & The Smartphone, Session IV
Widgets and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband
Track III:
Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
Track IV
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
Special "Hollywood Content Summit" Session:
9:00 AM - 10:15 AM
Games, Shows, Movies, Social – Development and Storytelling re-invented
Presented by the AFI Digital Content Lab
Special "Hollywood Content Summit" Session:
WGA-W Mini Summit:
10:30 AM – 11:45 AM
Transmedia - Writing for the Multiplatform World
Presented by the Writers Guild of America
10:45 AM - Noon
Track I:
Digital Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands
Track II: Hollywood 2.0 – Disruption and Transformation
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Track II: Reinventing Advertising V
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Track IV: The Smartphone, Session V
Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising
10:45 AM - Noon - Special Workshops
Workshop A:
The Arrival of 3D - Digital 3D Platform for Feature Films and Television
Workshop B:
Games, Animation, Brands, Advertising and Commerce: Establishing the Cross Platform Business Strategy
Special "Hollywood Content Summit" Session:
WGA-W Mini Summit
12:00 PM – 1:15 PM
Moguls, Indies, YouTube Stars—Re-mastering the studio model for the Digital Golden Age
Presented by the Writers Guild of America
12:30 PM – 1:45 PM
Special Presentation:
Demos at Digital Hollywood – Breakthroughs in Entertainment and Technology
12:30 PM – 1:45 PM
Track I:
Digital Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands
Track II: Hollywood 2.0 – Disruption and Transformation
Hollywood Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business
Track III:
The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem
Track IV: The Smartphone, Session VI
Mobile Commerce and Content - The Mobile Web, Texting, Search and Advertising Options
Special "Hollywood Content Summit" Session:
2:00 PM – 3:15 PM
The Contemporary Documentarian – Digitally Enabled Storytelling, Distribution and Marketing
Presented by the International Documentary Association
2:15 PM – 3:30 PM
Track I:
Digital Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands
Track II: Hollywood 2.0 – Disruption and Transformation
Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
Track III: Hollywood 2.0 – Disruption and Transformation
Celebrity Media and Reality Shows Transform Broadband, Mobile, Social Media and TV
Track IV: The Smartphone, Session VII
Movies, TV and Video for Mobile - Entertainment & Information Programming Jumpstarts the Revolution
Special Workshops
2:15 PM – 3:30 PM
Workshop A:
DRM 101 – The Content Rights - Digital Rights Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision
Workshop B:
Virtual Worlds, Virtual Economies, Virtual Goods and Services and Virtual Gaming
Special "Hollywood Content Summit" Session:
3:30 PM – 4:45 PM
Animated Force – pushing the limits with Flash, Pen, Brush and Machinima
Presented by ASIFA Hollywood: The International Animated Film Society
3:50 PM - 5:00 PM
Track I:
Digital Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands
Track II: Reinventing Advertising VI
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Track II: Television Platform: Content, Interactivity & Commerce
The Flat Panel-Television Platform: HD, Downloads, Interactivity, Widgets – New Relationships, New Technology
Track III: Reinventing Advertising VII
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
3:50 PM - 5:00 PM
Workshop A: The Broadband Platform – PC, Mobile, TV and Advertising
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Workshop B: Hollywood 2.0 – Disruption and Transformation
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Special Session
5:00 PM – 6:15 PM
The Art of the Cause: Plains, Grains and Automobiles – Filmmaking through Social Networking Tools
5:00 PM - 6:00 PM
End-of-Day Poolside Reception
Digital Hollywood - Day Two
Wednesday, October 21st
Exhibits Open 9:00 AM – 5:00 PM
9:00 AM - 10:15 AM
Track I: Reinventing Advertising VIII
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Track II: Television Platform: Content, Interactivity & Commerce
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
Track III: Content Rights - Digital Rights - Entertainment & Technology Track
Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles
Track IV: Reinventing Advertising IX
Breakthroughs in Advertising, Technology and Content - Innovation in The Visual and Contextual Experience - Web, Video and Mobiley
9:00 AM: 10:15 AM
Special Session
EPPS: Entertainment Publicists Professional Society -
10:45 AM -12:30 PM
Special Research Presentation
Hosted by Parks Associates
“Cloud Media & Connected TVs: The New Face of Digital Entertainment.”
10:45 AM - Noon
Track I: Television Platform: Content, Interactivity & Commerce
Inventing TV 2.0 - Broadband Enriches Channelized Content - Defining the Set Top Box, Streaming Media Adapter, Downloadable Consumer Experience
Track II: Television Platform: Content, Interactivity & Commerce
Television and Video as an Interactive Content Experience – As High Definition, Broadband, PVR and ITV Evolve
Track III: Content Rights - Digital Rights - Entertainment & Technology Track
Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM and Anti-Piracy Implementation
Track IV: Music 2.0 - Invention of an Industry
Music Power Shift: Artist, Label, Technology, Management, Part I
10:45 AM: Noon
Special Session
EPPS: Entertainment Publicists Professional Society -
12:30 PM - 1:45 PM
Track I: Video & Next Wave AdvertisingTrack
Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
Track II: : Television Platform: Content, Interactivity & Commerce
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Track III: Content Rights - Digital Rights - Entertainment & Technology Track
Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Track IV: Music 2.0 - Invention of an Industry
Next Generation Formats – Empowering Artists / Empowering Consumers: How the development of new dynamic formats will not only enhance the music experience but connect artists with their fans in ways never possible before.
12:30 PM - 1:45 PM
Special Session
EPPS: Entertainment Publicists Professional Society -
Special "Hollywood Content Summit" Session
12:30 PM - 1:45 PM
The Return of the Sponsor: Programming and Brand Integration
Presented by the Academy of Television Arts & Sciences
2:15 PM - 3:30 PM
Track I: Video & Next Wave AdvertisingTrack
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Track II:
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Track III: Content Rights - Digital Rights - Entertainment & Technology Track
Creating a Viable Electronic Sell-through Marketplace
Track IV: Music 2.0 - Invention of an Industry
Music Industry Innovates and Morphs: Mobile, Radio, Broadband, P2P, Personalization
2:15 PM - 3:30 PM
Special Session
EPPS: Entertainment Publicists Professional Society -
Special "Hollywood Content Summit" Session
2:15 PM – 3:30 PM
Content is King - Shaping deals that last a lifetime in an emerging media market: Legalese, etiquette and successful negotiations for the post-television era
Presented by TBD
3:50 PM - 5:00 PM
Track I: Video & Next Wave AdvertisingTrack
NextWave Advertising: Video Advertising on Mobile, Broadband and TV
Track II: Television Platform: Content, Interactivity & Commerce
Television and Broadband: Technology and Content that Bridge the Digital Consumer Experience
Track III: The Broadband Platform – PC, Mobile, TV and Advertising
Monetizing Digital Content - Innovative Ideas as Media, Entertainment and Technology Transform the Economy
Track IV: Mobile Media Track
iPhone Apps – Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising
3:50 PM - 5:00 PM
Special Session
EPPS: Entertainment Publicists Professional Society -
Special "Hollywood Content Summit" Session
4:00 PM – 5:15 PM
Pitch Fest – Pitching your favorite brand, agency, TV and broadband network. Junior Executives standing by to take your pitch
Presented by TBD
Wednesday, October 21st
5:00 PM - End-of Day Poolside Reception - Loews Hotel
Hosted by:
EPPS: Entertainment Publicists Professional Society -
Thursday, October 22nd
Strategic Investigation - Drill Down Day
9:30 AM - 10:45 AM
Track I: Personalized Media - Mobile Track
Mini-Apps as the Next Platform Explosion: Mobile and Social Media
Track II: The Advertising Platform
Advertising, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
Track III: The Broadband Platform – PC, Mobile, TV and Advertising
Content Delivery, Rich Media, IPTV and Internet TV Connectivity - Enabling the Connected Broadband and TV Universe
Track IV: The Advertising Platform
Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events
11:05 AM - 12:20 PM
Track I: The Advertising Platform
Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting
Track II - The Advertising Platform
Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts
Track III: The Broadband Platform – PC, Mobile, TV and Advertising
All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising
Track IV: The Advertising Platform
Marketing Hollywood - Movies, Broadband, TV, Games, Music - Cross Platform Branding, Live Events & Enhanced Media
12:50 PM - 2:00 PM
Track I: The Advertising Platform
Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV
Track II: The Advertising Platform
Content and Advertising Strategies Across Platforms: Broadband, Mobile and TV
Track III: The Broadband Platform – PC, Mobile, TV and Advertising
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
Track IV: : The Advertising Platform
NextWave Advertising: Video Advertising on Mobile, Broadband and TV
2:15 PM - 3:30 PM
Track I: Video Advertising and The Broadband Platform – PC, Mobile, TV and Advertising
Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Track II: The Personalized Media Experience – Mobile, Social Media & Search
Mobile and Broadband Apps, Hollywood Content, Advertising & Commerce
Track III - The Broadband Platform – PC, Mobile, TV and Advertising
Online Video: Broadband, Viral, Episodic Programming, Content & Advertising Innovation
Track IV: Music 2.0 - Video Download
Next Generation P2P - Music, TV and Film
