Social Media Training - Skills Accelerator
Description
Social media is the hottest topic in digital and an essential part of every brands digital armoury. From Facebook and Twitter to blogs and facilitators social media has inspired some of the most creative innovative and creative campaigns of the past year. Social media has become more than an after-thought, it is now a part of every successful marketing campaign!
Social media has also led to the empowerment of consumers. Users have become the driving force of the internet: they talk about our products to each other behind our backs, and we can no longer control the story they tell. Want to know what they are saying about your brand? Get tips and practical advice on how to use social media to manage online reputation; how to listen to customers; and how to enter into meaningful and relevant conversations with them.
Covering everything from the social media landscape, key trends and behaviours to campaign planning and measurement through a combination of case studies and industry knowledge, this course is the ultimate social media ‘how to guide.’
