AOP Forum: Developing Communities around Content
Event Info
Description
How
do publishers and media owners benefit from the social networking
explosion and tie that in with their existing content and communities?
This forum aims to advise and showcase examples of new communities and
skill sets which can enhance the content, conversation and
commercialisation of your user base.
Book your place now. AOP members receive a 50 per cent discount.
14:00 Registration
14:30 Welcome and introduction
AOP
14:35 Chair’s opening remarks
Meg Pickard, Head of Communities, Guardian Media Group
14:40 Developing digital communities
Richard Cole, Head of Communities, Current Media
How
publishers and media owners can ensure they are engaging with and
developing audiences online, while adding value to their sites.
- Practical guidance on keeping users engaged
- Tangible benefits, both editorial and commercial
15:05 Integrating community and social networking into your web properties
Steve Semelsberger. SVP of Sales and Business development, Pluck
The
provider of social media tools to the Economist, Hearst Digital, the
Guardian, Reuters, Sky and the Washington Post among others will take
us through engaging your audiences to discover, create and distribute
content through social networking.
- Revenue opportunities
- Driving audience traffic
- Case Studies
15:30 Coffee Break & Networking
15:45 Case Study: The Long Room, Financial Times
Paul Murphy, Editor of Alphaville, FT.com
- The FT approach to building/designing its community
- The main motivations a value & add for advertisers, enhanced targeting opportunities or enhanced user experience?
- Matching the community to the brand
16:10 Case Study: Farmer's Weekly Interactive, RBI
Julian Gairdner, Online editor, Farmers Weekly Group
- Understanding your community
- Engaging them online
- Working the brand in print and online
- The power of user-generated content in print and on the web
- Throwing mud at the wall and seeing what sticks: Various examples of success (and some failures!)
16:35 Roundtable Q&A
Opportunity for speakers to answer questions from the floor
17:00 Drinks Reception & Networking
17:30 Finish
