Engage for Finance

Event Info

Tue 25 Nov, 2008 at 12:00am

Conference Centre

Centre Point Tower,103 New Oxford Street

London, WC1A 1DU, UK

Cost: IAB Member £170+VAT, Non-Member £200+VAT, Advertiser FREE

Online and the finance industry have a strong history together with finance being one of the early adopters of online and consistently holding one of the top positions for online adspend. Traditionally finance has used online for its accountability and direct response capabilities but the internet also provides many opportunities to build customer loyalty and create customer retention.

This essential half-day conference will discuss some the effects of using display and search together, behavioural targeting and building your brand online as well as discussing some of the challenges currently facing the finance sector and the internet marketing tools available. We will showcase the latest case studies and hear from experts in the market as well as giving you key insights on understanding your consumer and driving sales in the current economic climate.

Programme:

08.45 Registration

09.15 Chairman’s welcome
Kieron Matthews, Marketing Director, IAB

09.25 How to drive effectiveness through the use of search and display advertising in the finance sector
Tom Pearman, Finance Category Development Manager, Microsoft Advertising.
Nick Drew, EMEA Search Research Lead, Microsoft Advertising

09.45 Tackling the challenges affiliate marketers face today and tomorrow
Aurore Hult, Account Director, TradeDoubler
Wulfric Light-Wilkinson, Client Manager, TradeDoubler

10.05 Making it personal: behavioural targeting
Guy Beresiner, Head of Client Strategy, Yahoo!

10.25 Security in online banking: the Pandora’s box
Sean Gilchrist, Digital Banking Director, Barclays Bank PLC.

Questions

11.10 Break

11.30 Putting digital at the heart: planning integrated campaigns
Ian Carrington, Industry Leader, Financial Services, Google UK

11.50 A mobile first for car insurance: Swiftcover case study
Tam Roseveare, Head of Business Development, Flix Marketing
Kate Hussey, Digital Account Director, Steak Ltd.

12.10 How people will bank in the future: ATM 2050
Catriona Campbell, Founder, Foviance
Paul Dawson, Experience Director Conchango

Questions

12.50 Lunch