Changing Advertising Summit 2008

Event Info

Mon 13 Oct, 2008 from 8:30am - 5:45pm
The Congress Centre
28 Great Russell Street
London, WC1B 3LS, UK

Description

Brands, their agencies and media owners are using increasingly sophisticated, targeted and accountable advertising tools to engage with empowered consumers operating under a new and very different set of rules and expectations. The age of interruptive communication is over, replaced by a new era of engagement and a new set of rules and practices that are redefining the brand/consumer relationship.

Now in its second year, the Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. This one-day summit will gather the top executives from the leading clients, agencies, media owners and solution providers to discuss and debate best practice in the multi-platform "blink and you'll miss it" age.

 

As a delegate you will:
  • Hear the very latest strategies and insights from the biggest names in advertising
  • Gain knowledge and tools to re-engage with empowered consumers
  • Tap into the potential of emerging social media as advertising platforms
  • Gain an understanding of the increasingly complex client/agency/campaign dynamic
  • Understand the growing importance of creativity and concept in every part of advertising
  • Hear in-depth presentations and panel discussions on mobile advertising, search, ROI and online video
  • Learn more about economic forecasts on current and future advertising spend at a domestic and international level
  • Have the opportunity to meet key decision makers at leading brands and agencies


 

Who should attend?

The Changing Advertising Summit will provide a forum for decision makers working in all areas of advertising and communications. From advertisers and brand owners to creatives, media, communications, digital and specialist agencies, media owners, ISPs, mobile operators, broadcasters, charities, consultancies, regulators and advertiser solution companies. All those focusing on consumer engagement in the digital age will find the Changing Advertising Summit an invaluable, must-attend event.

To book your place click here


Organiser

media guardian
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