AOP: Making Video Work For You
Event Info
Description
An informative session, using illustrative examples, to bring publishers up to speed with incorporating video content.
Key issues that online publishers need to understand
Syndicating content
Barriers to entry
Where video content is heading
Making Video Content Pay
A specialist online video advertising network examines how best to monetise video content.
Nancy Cruickshank, global CEO, VideoJug
An informative session, using illustrative examples, to bring publishers up to speed with incorporating video content.
*Key issues that online publishers need to understand
*Syndicating content
*Barriers to entry
*Where video content is heading
Making Video Content Pay
Robert Black, business development director, Utarget
A specialist online video advertising network examines how best to monetise video content.
*Advertising and other income
*Video players
*Formats for the web and portable media
*Securing the best financial returns
The Publisher’s Perspective
Alison Reay, new media director, Telegraph
This session looks at some of the innovative ways publishers are integrating video content into their content offerings to more deeply connect with consumers and to attract revenue. We look at:
*Telegraph TV. What it is and how it works as a VOD proposition
*Which campaigns are successful and why. With examples
*Case Study: The challenges, strategy, execution and results
The Agency Perspective
Justin White, business director, Neo@Ogilvy
A leading agency will walk through how agencies approach campaigns and how publishers can position themselves to be a valuable partner in delivering against campaign and brand objectives. The focus is on:
*Adding value to a client’s campaign
*Objective based proposals
*Differentiation versus commoditisation
*How to approach a ‘new’ offering
Book online.
Places are £40+vat for AOP/PPA members, £80+vat for non-members. We are unable to accept payments by AmEx. Members can invoice if their order totals more than £100.
