Rise of the Brandcasters
Event Info
Description
The internet in all its manifestations is relentlessly replacing television as the dominant medium.
But one of the pieces that has been missing has been the equivalent of ITV: content and services with a ‘public service’ ethos across entertainment, news, drama and other genres which doesn’t directly promote products but is paid for by brands. There are signs that this is changing.
Last year Ford commissioned “Where are the Joneses”, a kind of online sit-com which didn’t try too hard to sell cars. In this year’s Content 360 competition at Milia, Ogilvy have called for proposals for ‘cause related marketing’.
So, in the post-television age, will these new “brandcasters” replace broadcast commissioners as patrons of rich, interactive online and mobile experiences? What opportunities does this new environment afford producers from old and new media?
Debate these questions at InSync on February 28th with presenters who include:
Jo Lyall who has worked with BBC and JWT now leads a team of 60 specialists at Mindshare Interaction across digital content and emerging technology.
Robin Jaffray has many years experience at agencies such as Leo Burnett, FCB, Publicis and McCann Erickson. He has developed winning integrated communication strategies across a wide variety of consumer, business and technology brands all over the world.
Richard Adams has worked interactive TV, mobile, advertising and marketing, producing innovative and cutting edge solutions at companies as diverse as Chemistry, Yoomedia and the BBC. He is an academic and published author on interactive media and has spoken at conferences around the world.
To register for this free event please email [email protected]
