Marketing Analytics 07
Description
Gathering customer data has become a reflex action in most Business to Consumer companies. Surveys, website statistics, research phone calls. Chunks and chunks of information waiting to be converted into increased sales, lengthening customer lifecycles and new channels of marketing. An effective analysis of the data obtained is crucial in planning market strategy and improving customer relationships.
K2B International presents Marketing Analytics 2007. Speakers from top companies that have successfully integrated customer analytical data will present to you a myriad of case studies and best practices
