World Editor & Marketeer Expo
Event Info
Thu 18 Oct, 2007 at 12:00am
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
Amsterdam, 1072 LH, NL
Description
Newspaper companies have at last woken up to the relentless development of digital and the need to evolve into the media businesses of the future. During this period of unprecedented change, one startling fact emerges - the power of print! Paradoxically, the emergence of web-based revenues as a reality grasped by the best newspapers, has led to a re-evaluation of print. Hundreds of millions of consumers continue to demonstrate an enormous appetite for print, by buying a printed newspaper every day, whilst at the same time increasingly embracing digital channels.