Web 2.0 & Social Media Research
Description
The emergence of Web 2.0, social media, the blogosphere and user generated content has allowed a whole new communications channel in which consumers dominate businesses. The opportunity for uncovering those golden insights has increased but within an area which is still very much new to insight and research professionals.
To bridge this information gap, Web 2.0 and Social Media for Research and Insight brings forward the case studies that will enable your business to effectively access this wealth of data.