According to The Association of Online Publishers’ (AOP) annual census of revenue growth, online publishing is predicted to be down by 20% this year with a forecasted growth of 31% compared to 52% in 2007.
Despite this forecasted dip, online publishing still fared well compared to business growth in other sectors which is predicted to be 8% for 2008.
Do you know how your company looks on YouTube? Open platforms and social networks attract massive audiences, and the impact of this sea-change in media on brands has been equally enormous.
Does the future fill you with excitement or gloom? As 2007 draws to
a close, Chinwag assembles some leading figures from digital
marketing and advertising to gaze into their crystal balls and
predict where we'll be in 5 years time.
After nearly a decade of hype about webcasting and the like, what is the real state of the web TV landscape? How will business and production models develop online? What will become key factors in the success of video content on the web? What will the future hold for this medium?
In the TV business, there's a lot of discussion, some might say nooise, about user-generated content and how it can be harnessed to create "TV". I'm sure it's one of the topics that we'll tackle at the next Chinwag Live debate, Web TV Takeover.
This Chinwag Live session at ad:tech London asks: how will the growth of widgets, aggregators and web-feeds effect the online and mobile media landscape?
When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and digital media?