video

American magazine Entertainment Weekly is the first print title to have video adverts included inside their pages.

The adverts feature on small screens built into cardboard and the Entertainment Weekly one contains ads for Pepsi Max and US TV network, CBS. There are also in-built speakers and each chip can hold up to 40 minutes of video content.

Manufactured my Americhip, the technology is still quite bulky; the chip is mounted on a thick cardboard insert and takes several seconds to load. Quite the wait for an impatient reader.

After video clips of a store employee running riot in corriders, staff rooms and damaging stock were posted on YouTube the ASDA fought back with some damage limitation, social media style.

Clips showed My Ayub, employee of the ASDA Fulwood store, licking and stamping on a raw chicken and putting it back on the shelf for customers to buy, he set off fire alarms and cut other employees clothes.

In retaliation employees from ASDA Fulwood branch posted their responses to his YouTube carnage online. The staff members featured in the comeback video look genuinely upset and called for, 

"the person involved to get what's coming to them."

We all know that when we go for a job interview our social network profile will probably get a once over by HR or we'll at least have a Google search done on us but in the social network/job interview scenario the odds, it seems, are stacked against the candidate. 

The latest newsletter from eMarketer, that gets to grips with how social networks help and hinder job candidates, makes for some eye-popping reading.

Out of the total HR professionals polled 18% said that a person's online profile had encouraged them to make a job offer. A profile can work in a candidates favour. It can show that you're a good fit for the company, professionally and creatively, which would be tricky to determine from an interview alone.

PRESS RELEASE: London, UK, Wednesday 23rd September 2009.

The UK digital industry will once again get a boost when enterprise and expertise connect in the Digital Mission to Los Angeles and San Francisco, from 11th - 16th October 2009.

Organised by Chinwag and UK Trade and Investment (UKTI), the five day mission provides the perfect vehicle to make business connections, discover the logistics of setting up shop, build international profile and understand the US digital market.

14 UK-based companies have been selected to take part and they are:

• agency2
• Amaze
• Audioboo
• etv media group
• Great Fridays
• Ideonic Limited
• Littleloud
• MoviesThatRespond (Creative Works)
• NixonMcInnes Ltd
• Orangepanda Digital Media
• Plug-in Media Ltd
• Twofour
• Type3 Limited
• Videojuicer Ltd

Further information and contact details for each company is available on the Digital Mission website: http://digital-mission.org/lasf09-companies.

The deadline to apply for a place on the Digital Mission to New York is this Friday (18th Sept).

If you've been putting off filling in the application form - don't worry I procrastinate with the best - then dive right in. It's a very short form that shouldn't take more than a few minutes to fill out.

After all, we just need to know what your company is about, and what you'd like to get out of going on the Digital Mission. Things you're thinking about every day, right?

The application deadline for our NYC Digital Mission is fast approaching, September 18th to be precise, and here at Chinwag Towers we thought we’d give you a flash back to one of our most popular panel debates, Transatlantic Troubleshooting held during our Digital Mission at SXSWi 2009.

It’s bound to get those of you who’re waiting until next week to get your details over to us to get a wriggle on.

Meetings with technology maestros Sony Home Entertainment and leading independent film studio Lionsgate have been added to the list of activities for the Digital Mission to Los Angeles and San Francisco (11-16th Oct, 2009).

The deadline for applications is 12pm on Tuesday, 1st September.

We announced recently that the 15 mission companies will already benefit from a tailored range of activities including visits to leading US design firms IDEO and Astro Studios with official evening receptions in Los Angeles and San Francisco at the residences of the respective Governor Generals.

March 2010 might still seem a distant dream, but the organiser's of South by South West interactive (SXSWi to its friends) are already cracking on with preparations for the conference line-up with the opening of their Panel Picker.

This year sees over three times as many panels from the British digital industry, with over 60 panels, up from 18 last year, making it to SXSWi's Panel Picker where the public get to rate and comment on the panels being put forward.

The public feedback is designed to help organisers refine presentations and panels, and makes up 30% of decision-making progress.

Below is the comprehensive list (add comments if we've missed any) of panels submitted by the Brits. Good luck to all those in the Panel Picker machine...