marketing

Through dynamic lectures, case studies & small group discussions you will gain exposure to the latest methods, techniques and tools for improving your organisation's digital marketing and brand-building efforts.

The session will provide hands-on techniques for using the social networking sites, such as Facebook, LinkedIn and Twitter, to source relevant candidates. Revolutionary advertising tactics will be covered in depth, utilising social media to reach highly targeted professional profiles.

This innovative, FREE two-day course - delivered in partnership with the Creative Futures programme - will focus on the many aspects of good and effective writing; from reviews, interviews and online publishing through to pr activities including press releases, biographies and promotional copy.

TFM&A delivers the latest industry insight, trends and developments as well as leading suppliers of digital, direct, data and CRM solutions for truly integrated marketing campaigns.

The local & regional media markets are experiencing a period of change and development. Most UK consumers still value local content, especially news, but consumption patterns are changing rapidly. A growing diversity of offerings is available through new digital platforms, increasing competition and stimulating innovation across the market.

Everyone can and does send email shots out on a regular basis, but are you really getting the best return on your efforts?

Measuring ROI from social media is essential yet tricky. Hear expert advice on how best to measure results, maximise ROI and prove its worth to management

Family 2.0 will focus on what are the new products and services that are serving the family 2.0 and how should be sell and market them.

Analytics 301 is the last in our series of Google Analytics courses.

This is our advanced, most technical Google Analytics course, which will enable you to implement and configure Google Analytics for all but the most complicated of websites, providing you with business-critical data you can trust.

Analytics 301 is the last in our series of Google Analytics courses.

Analytics 301 is the last in our series of Google Analytics courses.

This workshop takes a very practical look at ways of working with social media spaces, how to use written and visual language, how to respond and develop conversations and how to form content relationships that develop network effects for brands and organisations.

With Facebook’s launch of ‘Facebook Places’ in August, and Google’s new location based advertising service, ‘Google Boost’, it is clear that the big players are taking LBS seriously. But what about the consumer- will they warm to location based advertising?