marketing

A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.

At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM strategy. By building long-term relationships with relevant and interested bloggers it’s possible to open up a whole new means of broadcasting your message to niche audiences who are actively interested and engaged. In addition, word-of-mouth recommendations from bloggers can be very influential, especially if they have a faithful readership that trust and follow their opinions.

However, it’s worth noting that blogger outreach is one of the hardest aspects of Social CRM to get right as a poorly thought-out strategy can easily backfire and possibly even damage your brand or reputation online. Bloggers can be savage and merciless in exposing ill-informed or overly tactical approaches, and this is why (most but not all) PR agencies often get it wrong.

Following the recent announcement of the UKTI Trade Mission to South by South West (SXSW) Interactive 2011 (10th-15th March), there's some rather good news for digital firms based in London who need a helping-hand to take part in the mission.

The marvellous people at UK Trade & Investment London have announced that they have secured 10 grants of up to £500 (tbc)  available for digital companies based inside the M25. This contribution towards the costs of going can be used towards travel and accommodation expenses of taking part in the UKTI SXSW mission.

It's January, the days are short. The rain is lashing down. Yes, it's that time of year when digital folks minds drift towards Austin, Texas and the massive annual gathering that is South by South West Interactive.

Last year over saw over 14,000+ delegates from 54 countries attend 450 conference sessions and this year promises to be bigger than ever. Alongside the interactive conference, there's also SXSW Film and the legendary SXSW Music festival.

SXSW (or South-by to those in the know) has some form as a trend-setter, it's credited with helping Twitter really take-off. Ditto with FourSquare. What'll it be this year?

It's a unique experience, an a great opportunity for UK digital firms to meet the broadest possible audience from the US digital industry, and from across the globe. 300 Brits made the trip last year and there'll certainly be a large number heading West this time around.

Supporting these UK digital firms, UK Trade & Investment are organising a trade mission to SXSW, including:

Save the date: 7th-11th Feb 2011. In less than four weeks London joins New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, Hong Kong and Istanbul for Social Media Week 2011.

Over 500 tickets have been have booked already, but there's still time to grab yours. Keep an eye on the schedule as events are being added every day, we're expecting over 70, double last year's total.