marketing

Behind every successful brand is a successful brand strategy. Developing a successful strategy in turn relies on understanding what consumers really think and say about the brand. Word of Mouth Metrics will bring you up to speed on the cutting edge measurement techniques for measuring how word-of-mouth is shaping consumer perception of your brand.

Do you deal with data within your organisation? If so, this event is an excellent 360° overview of the key data protection compliance issues that you need to be aware of.

Implications of the Budget for individuals and companies in the creative sector

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

Make the most of the ideas, designs and campaigns that you produce for clients by understanding your copyright, trademark and intellectual property rights.

Local Social is an invitation-only summit for leading media owners (directories, news, TV, radio and social networking), retailers and advertisers who are driving digital innovation in the local and social media space across Europe. We think this “local content meets social media” is an important area, and one that is under-explored.

This session will investigate the impact that the Licensing Act 2003, noise abatement orders and Met Police's Risk Assessment form 696 are having on venues, and the live music ecosystem throughout England and Wales - from local authorities and licensed premises owners to music performers and promoters.

Senior executives from these three companies will be presenting their latest developments and participating in audience Q&A debate at this important seminar. Secure your place NOW at this seminar to learn and network with senior industry executives by clicking the link below: http://www.aimelink.org/KN/register.aspx

Discover the future at The Midlands' second digital festival. Celebrating the awe inspiring possibilities of the modern world, Hello Digital is an electrifying showcase of sights, sounds and dreams turning into reality. An unbelievable adventure to be experienced by people of all ages. Discover the future at Hello Digital

Search Engine Strategies SES Berlin Conference & Expo on 24-25 November 2009. German event focused on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimisation (SEO), to be held at Crowne Plaza Berlin City Centre

The well-documented credit crunch has been on everybody’s minds over the past 18 months, but despite the doom and gloom, digital media has been operating with a ‘business as usual’ mentality, going from strength to strength in the face of financial uncertainty.

We're back! This month brings the return of the Facebook Garage, and as usual we'll be bringing you the very latest from the Facebook Developer scene, coupled with fantastic speakers and talks to match. .