marketing

marketing

ECMOD2009

ECMOD2009 unites senior client side managers & directors of multi-channel businesses with the cream of expert practitioners from the UK, US, and Europe in a friendly yet business like atmosphere.

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Date: 7 October 2009
Location: Brompton Hall, Earls Court Exhibition Centre, Earls Court One, UK

IDEO Added to Growing LA/SF Digital Mission Activities

IDEO HomepageDesign heavyweights IDEO have been added to an exciting list of activities planned for the Digital Mission to Los Angeles and San Francisco (11-16th Oct, 2009). The deadline for applications is 12pm on Tuesday, 1st September.

This mission differs from those planned for New York (applications now open) and South by South West interactive focusing on supporting the UK's leading interactive design and development companies.

Activities will be designed to build relationships, develop business partnerships and understanding of the local market with access to high-level contacts that would prove difficult, if not impossible, to reach otherwise.

The 15 mission companies will benefit from a tailored range of activities including visits to leading US design firms IDEO and Astro Studios and two official evening receptions in Los Angeles and San Francisco at the residences of the respective Governor Generals.

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19 August 2009 by Sam Michel

Media140 London What's next in consumer engagement?

Media140 strives to understand and progress the potential of disruptive real-time social media. Discover best practice in consumer engagement on the web at Media140 London 26 October, RIBA. www.media140.com/brands.

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Date: 26 October 2009
Location: RIBA, UK

54% of Blue-Chip Marketers Tweeting

twitter logo map 09 by Boris Veldhuijzen van ZantenAccording to a survey from PR firm, Burston-Marsteller reported in Mashable, blue chip marketers favour (or should that be favor) Twitter over Facebook and blogs for that matter.

In numbers:

  • 54% are on Twitter
  • 32% have a corporate blog
  • 29% have a Facebook fan page

Despite recent criticism of Facebook's advertising, the inclusion of fan pages is reportedly providing clickthrough rates of 6.49%, but as a new feature this could be a honeymoon period.

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19 August 2009 by Sam Michel

IBC 2009

IBC is the leading international forum for the electronic media industry, attracting 1,000+ exhibitors from more than 130 countries. It combines a highly respected and peer reviewed conference, an exhibition that demonstrates state of the art media technology and unrivalled networking opportunities.

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Date: 10 September 2009
Location: Amsterdam RAI, NL

Brits Submit Over 60 Panels to SXSW Interactive

SXSW 2010

March 2010 might still seem a distant dream, but the organiser's of South by South West interactive (SXSWi to its friends) are already cracking on with preparations for the conference line-up with the opening of their Panel Picker.

This year sees over three times as many panels from the British digital industry, with over 60 panels, up from 18 last year, making it to SXSWi's Panel Picker where the public get to rate and comment on the panels being put forward.

The public feedback is designed to help organisers refine presentations and panels, and makes up 30% of decision-making progress.

Below is the comprehensive list (add comments if we've missed any) of panels submitted by the Brits. Good luck to all those in the Panel Picker machine...

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18 August 2009 by Sam Michel

CamCreative - Cambridgeshire creative meetup

Next CamCreative is Thursday August 27th. www.meetup.com/camcreative

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Date: 27 August 2009
Location: Cambridge Arts Picturehouse, UK

Glasshouse: Pop Idols

With Spotify flexing its muscles to take on Apple’s online iTunes store, we hope you will join us for the latest in our popular series of events where we cast the spotlight on standout digital innovators and internet heroes.

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Date: 17 September 2009
Location: Royal College of Physicians, UK

Digital Mission to LA & San Francisco '09

Digital Mission to LA & San Francisco is tailored specifically for interactive design and development agencies. This mission will enable 15 UK based SMEs to head to Silicon Valley for key meetings, advice on working stateside, help with fact-finding, networking events and investor meetings.

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Date: 11 October 2009
Location: LA & San Francisco, US

Mobilize 09

This year 280 Million American mobile users will generate more than $148 Billion in revenue. $45 Billion of that will be spent on data – up from $23.2 billion in 2007. Mobilize 09 investigates the opportunity in that growth market for you. Produced by Om Malik and GigaOM.

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Date: 10 September 2009
Location: Mission Bay Conference Center, US

Changing Advertising Summit

The Changing Advertising Summit will provide you with access to the biggest names and the brightest stars in advertising, both as speakers and as delegates.

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Date: 19 October 2009
Location: Hilton London Tower Bridge hotel, UK

IAB Engage 2009

Now in its 5th spectacular year, IAB Engage will be back on Wednesday 11 November 2009, to expand your minds and flex those marketing muscles in the biggest and most influential conference the UK online and mobile advertising industry has ever seen.

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Date: 11 November 2009
Location: Mermaid Conference & Events Centre, UK

Join the UK Pavilion at eMetrics Washington

The Big Picture by jsterneThinking about attending or exhibiting at this year's eMetrics Marketing Optimization Summit in Washington DC?

Good news if you're a UK head-quartered digital company, UK Trade & Investment are providing Expo Grants for companies that take stand space at this year's show.

There are limited spaces available and those quick off the mark may be able to take advantage of a special BA deal for free business-class flights. The deadline for application is this Friday, 14th August.

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10 August 2009 by Sam Michel

ad:tech Beijing 2009

The 5th Interactive Advertising and Digital Marketing Exhibition and Conference in China. In China, the Online Advertising and Digital Marketing platforms can no longer be seen as “New Media” it has entered “Mainstream”. *Grants available for UK companies*

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Date: 17 November 2009
Location: Beijing International Convention Center, CN

eMetrics Marketing Optimization Summit, Washington DC, 2009

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now. *Grants available for UK companies*

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Date: 19 October 2009
Location: Hilton Alexandria Mark Center, US