marketing

marketing

SEE 2009

We’re holding an ideas Exchange on each day of SEE 2009. Community members get together to talk, promote their ideas and drive development together through conversation.

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Date: 27 October 2009
Location: Earls Court, UK

Government 2010

Government 2010 is about improved government communications and more rapid delivery of services to citizens via the web, and web-enabled channels

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Date: 21 October 2009
Location: Anywhere (broadband internet connection needed), UK

Identifying and Leveraging your B2B Influencers in a Web 2.0 world

Discover: • why you should engage with market influencers • where they can be found • practical ways to enhance existing influencer relationships • the key influencer marketing tools and their application • how to improve your lead generation and retention rates

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Date: 22 October 2009
Location: Crowne Plaza Hotel, UK

Xchangeteam Freelancer of the Year Awards 2009

Xchangeteam office Flickr pictureXchangeteam are launching their Freelancer of the Year Awards 2009 and they’re looking for entries across the spectrum of Marketing, Media and Communications.

Since their first incarnation back in 2003, the awards have been recognising the work of freelancers in these mediums across the UK.

Nominations can come from peers, colleagues, an appreciative manager or from the freelancer themself so if you know an exceptional freelancer, or indeed if you are one, get in touch. To date the highest number of nominations for the awards are 350 but Xchangeteam are looking to beat that in 2009.

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15 October 2009 by Suzanne Morrow

Search is Dead, Long Live Search Pics & Podcast Available Now

Chinwag Live: Search is Dead Long LIve SeachHello again to those of you who went along to Chinwag Live: Search is Dead, Long Live Search event last Tuesday. If you were otherwise occupied, don't worry. You won't be missing out on the night's eureka moments; our podcast from the evening is now available online.

It may never actually die but there's no doubt that search is certainly changing. Twitter has changed search, mobiles have changed search, our terms and how our findings are communicated to us, the early incarnations of which we're seeing in the iPhone with location-based tools, have changed search too.

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14 October 2009 by Suzanne Morrow

Eye Tracking Practical Workshop: A one-day tutorial

0930 - 1000 Registrations & networking 1000 - 1100 Fundamentals of Eye Tracking: Rajiv Arjan - Interaction Lab Manager, City University London 1100 - 1115 Break 1115 - 1215 Eye Tracking Technologies - Scott Hodgins, Acuity Solutions 1300 - 1400 Lunch 1400 - 1600 Eye tracking Case Study: Practical Session (Group Work)

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Date: 21 October 2009
Location: City University London, UK

Writing for the web training

One day hands-on classroom-based writing for the web training course. Learn to write and maintain effective online content for your website.

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Date: 7 December 2009
Location: Webcredible, UK

Writing for the web training

One day hands-on classroom-based writing for the web training course. Learn to write and maintain effective online content for your website.

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Date: 2 November 2009
Location: Webcredible, UK

Ralph Lauren Threatens Photoshop Critics

Flickr catwalk imageYou can never be too thin or too rich, right?

I totally agree with the second half of the statement you can never be too rich, there's no such thing. Too thin? Yip. You can definitely be too thin.

Not so for Ralph Lauren. They recently found themselves in a spot of hot water over some dodgily photoshopped images. They should have known something wasn't right when their model had a head bigger than her pelvis and a neck the size of a tooth pic. It was published anyway.

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12 October 2009 by Suzanne Morrow

Online Ad Spend Overtakes Television

monopoly-e-commerce by danielbroche - http://www.flickr.com/photos/danielbroche/2258988806/Figures released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.

For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.

Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.

Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its measurability and a sturdy ROI is keeping the sector above water, where TV and other mediums have floundered and sunk.

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12 October 2009 by Suzanne Morrow

First Tuesday: Social Media Strategy: Yes, no, why, how?

In this intense and to-the-point 45 min masterclass - using real life examples and case studies from brands we know - with an interactive Q&A session where you can ask your question, Eb Aderyeri, Digital Director at Lewis PR will be our mentor and guide.

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Date: 20 October 2009
Location: The Hub Culture, UK

Kids in Games & Virtual Spaces Forum

75% discount to attend Kids in Games & Virtual Spaces Forum on 14 October in London, for Chinwag members, if you book before close of Monday 12 October. £75 + vat instead of £299 + vat. Use discount code garage

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Date: 14 October 2009
Location: SCI, UK

Girl Geek Dinner {Leeds}

Join us for the fifth edition of the Leeds Girl Geek Dinners. We have an amazing evening planned, including two keynote speakers, screening of a documentary and the launch of two exciting projects!

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Date: 21 October 2009
Location: The Loft, UK

Digital Directors’ Dinner October: Microsoft’s vision, strategy and direction

Netimperative Digital Directors’ Dinners have been a great way of relaxing over a glass of wine and networking with other senior industry figures. .

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Date: 14 October 2009
Location: Biagio Ristorante, UK

Profiting from data in B2B marketing

This course will help you to identify your best prospects through intelligent data analysis and sourcing. This will enable you to maximise your return on data investment, increase the impact of your data and become the expert for successful data acquisition and application in B2B marketing.

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Date: 3 November 2009
Location: DMA House, UK