marketing

PR Breakfast Briefing: How social media fits into your PR strategy. How does the modern PR agency integrate social media channels, strategies and measurement tools into its work? What elements of social media should be handled by a PR agency?

Social media has opened our eyes to the strengths - and weaknesses - of businesses. Thanks to the internet, bad news can spread like wildfire and, unless managed ethically, responsibly and immediately, can tarnish your reputation for good. Or can it?

This weekend I was invited to give a keynote @ sxsw 2010 based upon my submission in August last year. (watch the 2.5 minute film) The topic is Straight Line Thinking Stops Here, something that I covered at The Do Lectures (watch the video) last year and is culminating in a course, book and research project.

2 days of sessions featuring the latest intelligence on cutting-edge SEO and PPC tactics and best practices from the brightest minds in search marketing. Keynotes: Thought provoking and inspirational presentations from luminaries in search marketing and technologies.

A fun, relaxed event where the people who've got the tools to help monitor and measure 'social media' get to show those tools off to the people who might need or want to know about them. Thanks to Sun StartUp Essentials, there's no charge for this event.

This is NOT a BARCAMP - we plan a little before hand, and then tweak on the day as needed. This is an innovative un-conference focussed on: mobile media, web development, usability, search, applications, teaching and educational technology, blogging, branding, PR, advertising new and social media.

This event will help people in strategic marcomms roles understand the key challenges with respect to apps and identify the building blocks of an app strategy. mashup* is bringing together several industry experts and specialist developers to help demystify, clarify and explain the issues around the rapidly emerging Apps channel.

Ooyala London Briefing Event, Unlocking the Value of Video January 20th 2010, Century Club, London. With Jay Fulcher of Ooyala, William Wheaton of Akamai, Nick Thomas of Forrester, Amit Sharma of Ingenious Consulting and Paul Cheesbrough of Telegraoh Media Group taking part. William Cooper of Informitv will moderate. Please register to attend

Attend Brand Republic’s half-day workshop on the practicalities of using Twitter to promote your brand. Learn more about what it is, why you should pay attention to it, its benefit to your brand and why you should tweet.

Central to this think tank is the BBC's role in supporting and developing jazz and other niche genre. Should the BBC adopt both a policy and a strategy for the support of its national jazz scene? With current interest in jazz experiencing a current high, are its pleas for more support from the ‘the nations favourite’ justified?

The eMeet is a free to attend networking event, aimed at connecting eCommerce and online professionals who can strengthen and build their network, share ideas and incubate new business projects.

This one-day conference, organised by ippr in partnership with MediaGuardian, returns for its eighth year. The Oxford Media Convention 2010 will focus on the realities of a converged media world as senior government and industry figures come together to discuss current and forthcoming challenges.

Fancy spending two days in the company of the leading lights in the field of user experience...er...and some folks from Etre too? Want to learn everything there is to know about site search analytics and usability testing from the blokes who wrote the books on these subjects? Then get yourself down to Etre Get Together 2010!

It’s a changed world. Hear from Rich Sutcliffe, Editor, Brand Republic on the current digital media landscape and how the financial crisis has significantly altered the media market as it was once known.