facebook

Benchmarking your Facebook Content Strategy

social bakers

OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. 

You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video.

So the question is, what kind of interaction levels should you expect to be getting?

To get to an answer, I’m mashing together a couple of recent pieces of research.  The first, from an article by Robin Grant in Techcrunch looks at EdgeRank – which is the algorithm Facebook uses to work out which updates make it into your news feed. It’s pretty clear that distribution of content by brands has dropped by some 40% in just three months – and that the drop is fairly uniform across even the most popular Facebook pages. 

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27 November 2012 by Mike Teasdale

4 Minute Warning

A thought provoking one day summit stimulating ideas around exponential growth and fast change.

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Date: 5 December 2012
Location: The Crystal, UK

It's Time to Kill Kitty

cat

Many brands continue to treat their Facebook strategy as if marketing has moved no further as an art since the days of glamour models on car bonnets. I’m struck dumb by the lack of meaningful engagement so many moderators offer in their schedule of posts. Whether it be the ubiquitous “win this if you press like” or the “it’s funny because it’s true” sharing of the everyday-odd, I wonder if there is a goal behind the effort.

Of course, in the run up to Christmas, every other brand will be launching a competition in order to extend their fan-base. There’s nothing wrong with that, everyone likes a chance at winning something for themselves in the season of spending. Come January however, when the big bucks have been spent, I think it unlikely that the new fans will represent an increase in engagement in line with the inflated fan figures. I’ve written about the complexity of competition positioning before on this blog, however it’s the lack of ‘engagement strategy’ that worries me more today.

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23 November 2012 by Alex Sass

What Does 2013 hold for Digital Marketing?

Is SEO dead? Is mobile taking over? Can anyone replace Facebook? Find the answers to these and much more at our FREE Digital Marketing Panel. Our panellists are top of the game for SEO, PPC, Social Media and Viral Marketing and will be discussing the state of the industry now, and what can expect in 2013.

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Date: 29 November 2012
Location: Old Sessions House, UK

Digital impact conference

This event explores emerging trends, challenges and examples of innovation and best practice in digital communications.

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Date: 18 July 2013
Location: London, UK

JUMP VIP Party @ The 40/40 Club

Join us at the once in a year JUMP VIP Party! The JUMP VIP Party will be hosted at the 40/40 club, the all-American sports bar and lounge owned by hip hop mogul Jay-Z. Turn up, buy drinks, talk, network and meet interesting digital folks, speakers, sponsors and attendees of JUMP.

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Date: 30 January 2013
Location: The 40/40 Club, US

JUMP

Join 40 international experts and 750 of the brightest senior online and offline marketers in the business for a one-day conference dedicated to affecting the change that will bring more intelligent, more effective and more joined up marketing.

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Date: 30 January 2013
Location: The Metropolitan Pavillon, US

Community: The Future of Digital Marketing

BrightLemon and Acquia are pleased to invite you to Russell Square House in Central London on Wednesday 28th November to join a free breakfast session exploring how Drupal can empower your organisation’s direct engagement with the public.

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Date: 28 November 2012
Location: Intellect (Room 1), UK

GameHack: Games 4 Good

When we launched the first GameHack event in April, we were overwhelmed with interest about the event. Today we are very excited to announce that GameHack is hitting the road and will be in Birmingham on the 17th and 18th November for GameHack: Games 4 Good!

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Date: 17 November 2012
Location: TBC, UK

Social Media for Creatives

This workshop is suitable for designers, creatives, freelance designers and creatives, digital designers, artists and anybody else who want to showcase their portfolio of work online.

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Date: 23 November 2012
Location: Google Campus, UK

Wisdom Wanted: Guest Blog on Chinwag

chinwag psych 9th may header

blogging

Ever fancied sharing your opinion on issues affecting the digital industry? Or writing about your experiences setting up overseas? Maybe you've done some research you'd like to share?

Well now is your chance, Chinwag are looking for guestbloggers - it's a brilliant opportunity to tell your company's story, share your experiences and knowledge and talk about what you're passionate about.

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1 November 2012 by Lauren Cotton

Social Media Masterclass with Warren Knight

Businesses are all talking about Facebook, Twitter, LinkedIn, YouTube and other social media channels. It's today's hot topic! Our social media courses will help you identify the right social media platform and strategy for your business. We will demystify the challenges and pitfalls ahead and show you what you should be tracking.

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Date: 28 November 2012
Location: London, TBA, UK

Social Media for Sales

Who should attend: Anyone interested in learning how to leverage social media to grow their business whichever industry you are in. This class is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you.

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Date: 23 November 2012
Location: Google Campus, UK

Social Media for Creatives

Who should attend: This workshop is suitable for designers, creatives, freelance designers and creatives, digital designers, artists and anybody else who want to showcase their portfolio of work online.

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Date: 23 November 2012
Location: Google Campus, UK

How to Use Social Media to Find Your Next Job

The days of sending your CV as a word document to your prospective employer are behind us. Nowadays, you can present yourself online on relevant social networks. This is an opportunity for you to set yourself apart from other people competing for that same position and an opportunity for prospective employers to meet people like you online.

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Date: 19 November 2012
Location: The Upstairs Bar @ The Theodore Bulldog, UK