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Digital Mission will be returning with its fourth expedition to New York next Spring, from 18th - 22nd February 2013 to take full advantage of the 150+ events taking place during Social Media Week New York.

Following on from 2010's successful Digital Mission to NYC trip, this Mission to New York will co-incide with Social Media Week New York. We'll be putting together a Mission Programme (see more below) but we'd also like to make Digital Mission as open and collaborative as possible, so we'll also be holding a Meetup on Thursday 22nd November where you'll be able to suggest anything you'd like to see included in the trip.

Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:

• Creative best practices for reaching and engaging audiences on Facebook
• How to measure success and ROI of your activities

Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.

Successful brands who launch their Facebook Page through an agency will always expect to be guaranteed some 'ownership' of it. It's not uncommon for companies of a certain size to switch agency every few years, simply to embrace a fresh skill-set or on the whim of internal politics. I've been in that position myself and dutifully handed over usernames and passwords for the public entities I controlled to the hungry new whippersnappers.

As someone who acknowledges the value of being "behind the scenes", it would never cross my mind to withhold access to a vehicle I had been paid to build for someone else should they wish to take the wheel from me. Not just for reasons of commercial vanity but more so because you owe it to the users, fans and members of whatever you have created who should never be concerned with conflicts on an administration level.

The British Interactive Media Association (BIMA) have announced the shortlist for the 2012 BIMA Awards, hailing it as the most diverse agency spread in recent years.

Finalists for the 27th annual awards included Heinz for Get Well Soup, Skype for Say it with Skype, the Kaiser Chiefs bespoke album creation experience, BBC Sport’s website relaunch, Nike Academy, Pottermore, M&S for Pass the Parcel, and Microsoft for Brandon Generator.

We're delighted to announce the line-up for what promises to be an insightful panel at this Wed's Chinwag Live: Webs of Influence event.

The panel spans the worlds of psychology, neuroscience and behavioural economics and there'll be plenty of time for audience Q&A, featuring Sarah Wood, Co-Founder of award-winning social video platform Unruly, Dawn Smith from Digitaria, the driving force behind KONY 2012's viral campaign, Jon Murphy from Oban Multilingual an expert in country-specific SEO and cultural insight and Rob Tezska, Cognitive Pyschologist and Science of Magic PhD student.

The debate is chaired by Nathalie Nahai, The Web Psychologist and author of Webs of Influence: The Psychology of Online Persuasion. Nathalie will kick off the session with a whistlestop tour of some of the highlights from her book.