facebook

Remember the Chinwag Insight: Facebook Marketing Conference that took place last October? Well, it's back and it's bigger and better than before. A day packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO.

This time around we're reaching an even broader digital marketing and agency audience by partnering with Our Social Times, who run events covering social media measurement, marketing and analytics to bring you a day packed with strategy insight, analysis and practical examples of how to access, engage and build value from Facebook's massive data-rich audience.

The first event of the series is taking place in London on Wednesday 18th July with future events planned for New York and Singapore later in the year. Whilst we confirm the full programme details there's a chance to save 50% off the standard rate with a Trust Ticket.

A new study released by global interactive marketing provider, ExactTarget, found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand.

Based on more than 1,404 consumer interviews and surveys, The Social Profile UK research report is the latest in ExactTarget’s Subscribers Fans and Followers research series to explore UK consumer behavior across email, Twitter and Facebook.

Just over a week ago, we (Neoco) were invited to speak at the Chinwag Insight: Facebook Marketing conference on 6th October 2011. We shared our predictions with delegates from around the country, explaining what Facebook’s latest and most radical changes to date (first announced at the f8 conference on 23rdSeptember) mean for marketers and business.

Other panelists that supported our talk included senior members from We Are Social, Wieden+Kennedy and 1000heads. Have look at some of the insight we shared at the conference looking at the opportunities and potential threats that face your brand when Facebook’s developments are rolled out to all users this month.