business & innovation

Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:

• Creative best practices for reaching and engaging audiences on Facebook
• How to measure success and ROI of your activities

Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.

Making Social work for Your Business, hosted by Oracle, took place on Tuesday 25th Sept at the Advertising & Marketing Hub at Facebook.

The rise of social media has dramatically changed the way people communicate…irrevocably. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest.

It’s also clear that companies are fast waking up to the power and value of social. Some organisations have already embraced social and are up and running; using it to connect marketing, sales, commerce and customer service together for an enhanced customer experience, through seamless, real-time responsiveness and high-touch engagement. Others are more tentative and questions remain over value, measurement and how to scale social campaigns.

South Korea: the most connected country on the planet. 100Mbps broadband is the norm (N.B. UK government, that is super-fast). The economy is growing at 6.1% and local industry giant Samsung has a combined turnover is larger than Apple, Google & Microsoft combined.

That infrastructure would make any startup’s mouth water. Just imagine the possibilities? Luckily, we don’t have to, Chinwag is delighted to welcome the winners of Google for Entrepreneur’s Global K-Startup program to London. The group are coming to London 5-9th Nov and we’re chuffed to be working with Google to show them the best of the city.

And there's two opportunities to meet, greet, network and find out more about the companies and the digital market in South Korea.

IC tomorrow, part of the Technology Strategy Board, have launched a Digital Innovation Contest for Music.

There's £150k up for grabs in this contest to encourage digital innovation in the music sector. The contest has six challenges under three themes: rights and monetisation; digital and live music; and linking digital to physical.

The Smartphone & Tablet Games Summit London (15th November) is a single day conference focused on the emerging smartphone and tablet games space.

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £450.00.

Entering the competition could not be easier, simply fill in the form below by Tuesday 6th November and a ticket could be yours.

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.

Taking place on Wednesday 26th Sept at the Sport, Entertainment & Culture Hub at Engine, DOCO's Through the Eyes of a Child: The Social Media World of 6 - 11 Year Olds took the audience on a journey into the mind's of children and how they see and use social media.

Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. Platforms such as Facebook, Moshi Monsters and Club Penguin are arguably making a significant influence on the development of this first generation of social media users, yet this audience is isn’t often discussed and as such is not properly understood.

This discussion focused on what kids are doing on these networking sites, how and why they are so engaged with each other and the platforms, and looked at the psychology behind these behaviours. The event explored what we can learn from today’s generation and what implications these hold for the future.

I love Twitter. I never shy away from admitting I think it’s the best social media platform around at the moment and will continue to be so. Why? Well it knows it’s place online. It knows that people are only using a handful of sites every day so to be one of those sites you need to have content that brings people back.

Twitter is a great place to find things out but this post is more about the main three things that bug me about the platform.