business & innovation

Digital Marketing Lessons from the US Election

US election

Not many people know this, but for twelve months in the early 90s, I was Neil Kinnock.

I was working as a copywriter for an agency that held the Labour Party account and it was my job to write all the long direct mail fundraising appeals on behalf of Mr Kinnock.

Our strategy was to build up the supporter base during the run up to the election and then send an unprecedented four mailings during the three weeks or so of run up to the election itself.

And actually, if I say it myself, the fundraising bit was fairly successful… the other bits of the campaign not so much.

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Practical Agile Testing with Janet Gregory

If you want to learn what testing means on an agile team, then this is the course for you! All team members will benefit from understanding their contribution and the interaction with testers on the team. Test/QA and development managers who work with testers, will also find the course valuable.

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Date: 27 February 2013
Location: MWB Business Exchange, UK

Jutta Eckstein's Agile Software Development in Large and Distributed Environments

IS THIS COURSE FOR YOU? Change agents and promoters of agile methods Executives Process coaches, consultants Project managers, development team managers Developers

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Date: 3 December 2012
Location: MWB Business Exchange, UK

Jon Jagger & Kevlin Henney's Agile Development for Developers

If you are a Java or C# developer and would like to learn how to apply useful and effective agile techniques to your day to day life, this Agile Development for Developers workshop is for you!

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Date: 5 November 2012
Location: MWB Business Exchange, UK

Allan Kelly & Chris Matts' Essential Agile for Business Analysts

This course is specifically designed for professional Business Analysts and those charged with performing Business Analysis on a software team. Project Managers and Software Engineers who need to provide analysis and determine requirements will also benefit from this course.

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Date: 17 December 2012
Location: MWB Business Exchange, UK

Typesafe's Advanced Scala

If you are a developer with at least 3 months Scala programming experience and you would like to learn various advanced features of this programming language and how to apply these to create well designed libraries or DSLs using proven practices, Typesafe's Advanced Scala is for you!

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Date: 12 December 2012
Location: MWB Business Exchange, UK

Martine Devos' Coaching kanban for Teams

If you work in development, support, project management, line management, training, then Martine Devos' Coaching kanban for Teams course is for you!

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Date: 21 February 2013
Location: MWB Business Exchange, UK

Richard Low's Cassandra Tutorial

If you are a developer, administrator or software architect, Richard Low's Cassandra Tutorial is for you. Gain a deep understanding of how Cassandra works, establish how to build applications for Cassandra and learn how to to run a Cassandra cluster in the real world.

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Date: 6 December 2012
Location: MWB Business Exchange, UK

Gavin Bell's Creating Social Applications

If you are lead developer or product owner, perhaps the owner of a start up, then this Creating Social Applications course is for you! If the creation and life of the application lies in your hands, then this course will help you to build the best social application for your area!

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Date: 3 December 2012
Location: MWB Business Exchange, UK

Matthew Baxter-Reynolds' PhoneGap/Apache Cordova End-to-end

If you are an Android or iOS developer, and you would like to learn to develop native applications or “native like” web applications for a variety of mobile platforms –- both phones and tablets –- using a cross- platform framework, then this course is for you!

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Date: 19 November 2012
Location: MWB Business Exchange, UK

The Kids are Alright: 10-Year-Old Takeover with Grip Limited

grip ltd

Bringing a whole new meaning to the phrase "a child could do that", Canadian ad agency, Grip Limited, celebrated their 10th birthday by putting 10-year-olds in charge for the day, working for real clients.

The results weren't too far off the normal day-to-day ad agency life - naps, games, junk food, creative ideas...and they made some actual ads too.

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The Business of APIs

APIs mean business! Learn API strategies from Klout, Get Satisfaction, Best Buy, Intuit, Coca Cola Enterprises and others at THE BUSINESS OF APIs CONFERENCE San Francisco - Oct. 2| NYC - Oct. 17 | London – Nov. 6 Register Today: http://www.apiconference.com

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Date: 6 November 2012
Location: Millbank Tower, UK

No Straight Lines: an evening with the author at Waterstones Cambridge

Me-We: innovating the future of work, happiness & our economies for a human centered world

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Date: 7 November 2012
Location: Waterstones, UK

Wisdom Wanted: Guest Blog on Chinwag

chinwag psych 9th may header

blogging

Ever fancied sharing your opinion on issues affecting the digital industry? Or writing about your experiences setting up overseas? Maybe you've done some research you'd like to share?

Well now is your chance, Chinwag are looking for guestbloggers - it's a brilliant opportunity to tell your company's story, share your experiences and knowledge and talk about what you're passionate about.

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Jon Jagger & Kevlin Henney's Agile Development for Developers

Kevlin Henney's three day Agile Development for Developers course looks at the Agile principles, practices and processes that offer a path to sustainable development for individuals, teams and organisations

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Date: 1 November 2012
Location: MWB Business Exchange, UK