business & innovation

Our two events, focusing on the creative industries and taking place as part of Global Entrepreneurship Week and Internet Week Europe are just around the corner!

Join us for free at Enterpising Fashion (Weds 14 Nov) and Enterprising Music (Fri 16 Nov) - we've got a super venue lined up as well as some brilliant speakers ready to share their knowledge with you.

Monday's talk at the Business & Enterprise Hub at Hub Westminster started with a keynote from Peace One Day founder, Jeremy Gilley, followed by Frontline SMS founder Ken Banks, in which they explored the people and organisations that are harnessing the opportunity the technology provides to overcome social challenges, the heroes of social innovation.

The rise of social media and social technology has demonstrated its power to revolutionise industries, change governments and empower social movements. In a very literal sense, the power to connect and collaborate is quite literally changing the world. Mobile technology and social networks enable groups to self-organise and campaigns to gain worldwide momentum.

On Thursday at the Advertising & Marketing Hub at Facebook, Toby Daniels, Founder & Executive Director of Social Media Week shared 10 Principles for an Open, Connected and Collaborative World, providing examples of how individuals and organisations are leveraging the power of technology and the creative potential of social media to achieve extraordinary outcomes.

On 27th September at our Advertising & Marketing Hub at Facebook, digital marketing agency, SYZYGY, hosted Cuddles or Funnels: Social Engagement vs Social Commerce - a lively panel debate which asked where exactly *is* social media's sweet spot?

Is it the warm embrace of social CRM and two-way engagement with a share-happy audience that powers the business relationship and growth? Or is it an effective sales channel with Finance Director-pleasing ROI and a treasure trove of targeting data?

Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.

How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).