socialmedia

Where television and internet advertising channels mix, you’ll find the best of the marketers weaving their magic. It’s a space where the usual rules cease to apply and the inexperienced social media moderator, AdWords controller or brand manager can find themselves a little lost.

I remember working with the IAB some years ago declaring to the world the headline that Internet advertising spend had overtaken television. Now in 2012, I find myself working with online brands which are becoming more and more reliant on and increasingly intelligent within the space of broadcast media.

With the Olympics fast approaching (just 38 days, 10 hours and counting...) Flumes News has collected the Top 5 Olympic commercials, reaching that title by being most tweeted - celebrating upcoming events, showcasing the world's top atheletes and with a little hint of classic British humour too.

In Olympic tradition, my Gold, Silver and Bronze of the 5 are included below. Personally I wish the Olympics was like the first, complete with business men fencing with umbrellas in the City...

I’ve not been this excited in ages. After a while you see a lot of the same stuff getting repeated in social media. Rarely do you see a useful innovative product that people would actually use that benefits both brands and consumers.

Hashtag Pages does exactly what it says on the tin. They are a unique page designed to pull together all the media and interesting commentary around a certain hashtag. The first people to take advantage of this is #NASCAR.

In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

L2 and Buddy Media recently revealed the results of their second annual Facebook IQ Index®, with Macy's, Sephora, Lancôme, and Michael Kors ranked as "Geniuses".

The Index measures digital aptitude of 100 iconic luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewellery on Facebook, the world's largest social media platform.

Earlier this year in February, Social Media Week London saw 178 events take place, hosted by 97 wonderful event partners. 391 speakers shared their knowledge, thoughts, ideas and opinions with 15,000 attendees and 10,000 online viewers. 

Now it's your chance to get involved again! Social Media Week London is back for Round Two this September (24th - 28th) and it's finally time for you to start submitting your events...