socialmedia

Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

TfL don’t do a lot right in my eyes. I feel overcharged often and daily moan about the lack of signs alerting tourists to stand on the right. But recently they made a social investment that made me smile. Their homepage proudly proclaimed they were on Twitter.

I wasn't that impressed at the time as I’ve been following TfL for a while, but clicked the link anyway. They now have Twitter accounts for every line. Ahead of the Olympic Games this is going to be useful.

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

This Tuesday (17th July) we held our second Facebook Marketing Bootcamp at We Are What We Do in London. With Facebook trainer, Tania Jackson of Red Idea on hand, the day-long workshop aims to provide a hands-on and more personalised approach where attendees can learn what they can do to improve their techniques and strategies and how to do it.

We thought we'd share just a few things we learnt from Tuesday's Bootcamp.

University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.

As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?

That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).

Facebook's timeline has been in effect for pages for a few months after changing on 30th March earlier this year. Anyone who's used it knows it can be a little tricky at times to make things, particularly images, the correct size to look good on their page.

The tabsite.com revealed this super helpful infographic earlier this year to help with exactly that problem, indicating exactly the dimensions you need. With our Facebook Marketing Bootcamp and Conference (17th / 18th July) coming up next week, what better time to refresh your page and brush up on your skills?!

The below infographic covers profile photos, cover photos, custom tab photos / logos, shared photo, highlighted photo and custom tab page.

The Facebook Marketing Conference (Weds 18th Jul) is only a week away and to give you a sneak peek into some of the insight that'll be shared, we've managed to grab a few minutes with some of the speakers.

Up first is Nils Mork-Ulnes, Head of Analytics at Beyond.

What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.