socialmedia

socialmedia

In the race for more followers and fans, have brands forgotten about the importance of engagement?

With Dominic Burch, head of corp comms & social media at Asda @dom_AsdaPR

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Date: 13 July 2012
Location: Chartered Institute of Public Relations, UK

Social Media & PR - New York Training

One of our most popular one-day courses – you’ll be able to evaluate your current approach to social media, reputation management and online PR and plan and implement your ideal strategy. The workshop comprises a unique mixture of trainer led presentations, practical exercises, group and individual discussions.

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Date: 18 October 2012
Location: IAB Office at the Ad Lab, US

Fast Track Digital Marketing - New York

If you’re new to digital (or marketing), this course is ideal. A two-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 19 September 2012
Location: IAB Office at the Ad Lab, US

Digital Media Sales Certification

Having already set many of the standards for the digital world, the Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new IAB Digital Media Sales Certification, and Econsultancy has been selected to provide training for this program.

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Date: 12 September 2012
Location: IAB Office at the Ad Lab, US

Fast Track Digital Marketing - Chicago

If you’re new to digital (or marketing), this course is ideal. A one-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 23 July 2012
Location: The Metropolitan Club Willis Tower, US

A guide to Pinterest: what's all the fuss about and why should I care?

Search is becomingly increasingly more visual and we'll see why online commerce is set to be shaken up too.

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Date: 6 September 2012
Location: Chartered Institute of Public Relations, UK

JUMP

Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.

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Date: 1 November 2012
Location: Metropolitan Pavilon, US

IMPROVING REALITY 2012

Improving Reality 2012 is a half-day conference which playfully and critically looks at how designers, artists, and makers are using various technologies to shift our perceptions of reality.

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Date: 6 September 2012
Location: Pavilion Theatre, UK

Social Media for Solicitors

1-day training seminar showing you how to promote your firm on social media and how to develop a strategy will attract new clients. This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn.

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Date: 10 September 2012
Location: Avanta, UK

Social Media for Independent Schools

1-day training seminar showing you how to promote your school on social media and how to develop a strategy will attract new pupils as well as engage with the existing student body and parents. This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn.

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Date: 18 October 2012
Location: Avanta, UK

2012 Census of the Creative Media Industries - Get Involved & Be Counted!

census

Creative Skillset are asking tens of thousands of companies to take part in an industry-wide Employment Census for the creative media industries. The census aims to help Creative Skillset make sure that the creative media industry has the information it needs to thrive in the global market.

By completing the census you will be directly influencing how Creative Skillset uses and levers funds to ensure we have a highly skilled, world class workforce.

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#InstagramYourCity - Winner, Runners Up & Finalists Announced!

iys winner

After 10,000+ entries globally, including Bogata's skyline, LA's beaches, Barcelona's architecture, Hong Kong's night lights, Chicago's public art and of course London's various attractions through the Jubilee and heading into the Olympics, #InstagramYourCity has announced it's city and overall winners.

The tough decisions came down to a judging panel of Dan Rubin, Columbian photographer Mauricio Velez, social media leader Todor Krecu, founder of Stickygram Kejia Zhu and Social Media Week's founder Toby Daniels.

The winning image and all city finalists are included below.

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Social Media is more than just "LIKES"

bagels

Social Media is more than just "LIKES" - for companies in particular it should be an online encounter where they can have valuable conversations with their customers.  Social media can be such a valuable tool for business both big and small, for customer interaction and acquiring new customers as well.

I believe that companies can enjoy real benefits of social media without splashing their increasingly limited cash on relatively expensive ads such as those sold by Facebook as part of its much-touted advertising service.  And whilst you might not get 3000 new "followers" in a month, you can still strengthen your brand’s profile among the people who actually matter: new and existing customers.

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The Duckies 2012 - UX Awards Party

The Duckies UX Awards Party - celebrating the best in up and coming design talent. We showcase the best design work of students across the UK, supplemented with Free Drinks and a BBQ! Also look out for the Magician and top DJ any much more to entertain you.

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Date: 18 August 2012
Location: Elstree House, UK

Facebook EdgeRank: Simplified

fb

Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.

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