Social Media & PR - New York Training
Event Info
Description
Overview:
An Introduction to Online PR and Social Media Marketing
One of our most popular one-day courses – you’ll be able to evaluate your current approach to social media, reputation management and online PR and plan and implement your ideal strategy. The workshop comprises a unique mixture of trainer led presentations, practical exercises, group and individual discussions.
You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, and increasing brand engagement.
What You Will Learn:
• Examples of good/bad use of social media & online PR
• Planning online PR and social media
• Objectives and metrics
• Research and mapping
• Tools, tactics, targets and teams
• Developing a strategy
• Online reputation management
