socialmedia

Youth Marketing Strategy (21st June 2012) is the industry summit that brings together the best minds, top brands and edgiest agencies involved in the fast-moving world of youth marketing.

Latest insights and experiences are shared, fresh ideas are discussed and invaluable new connections are made. If 16-24s are your target audience, this event can not be missed.

We're delighted the organisers have offered 3 lucky Chinwaggers the chance to win a free conference ticket worth £695.00.

Finally, proof that social media marketing isn't just a case of cranking out a few Tweets, checking Facebook walls and Pinning pictures of shoes.

A post on Business Insider, reveals an infographic - and you know how we like a pretty picture - from Buddy Media's recent product launch, showing just some of the complexity of the current social media landscape.

Matt Alder, founder of MetaShift and one of the leading brains in the social recruitment world, recently back from a tour of Silicon Valley, quizzed Morgan Missen, FourSquare's Head of Talent on their approach to finding new talent.

Turns out Silicon Valley has even more acute problems in finding talented staff, particularly engineers, than many of the companies in the UK. As Missen points out, every person they offer a job, has competing offers from the other Silicon Valley giants. Watch the full video

Come along to Chinwag's Careers Day at Digital Shoreditch next week (23rd May), where you'll be able to meet the industry's leading employers including agenices, top brands and exciting start-ups.

If that wasn't reason enough, you'll be able to improve your job-hunt with a brillant programme of advice sessions, with Portfolio Reviews from Vitamin T, CV Surgeries with Chinwag Jobs and Creativity & Ideas Workshops by Hyper Island.

There's limited space, so make sure you book now!

Like every 'social-media' guy, I dream of a world where the noise falls away. For years we've been helping brands and their PR firms kick off conversions about their products. We've created a deafening, hyperworld of mischief that flows ever more quickly towards becoming nonsense.

The fundamental truth is that there are only so many social media tools people can be expected to use and only so many ways they will want to interact with them. The smartphone brought the contact point into our hands. Facebook and Twitter fulfilled the rest. There's little you can't do on those platforms that really adds value to a person's every-day social desires. Or so I thought...

Traditionally if a brand wanted to test a new campaign or product it might turn to in-store promotions, sampling activities and surveys, or it might organise a series of focus groups bringing people face-to-face to talk through their thoughts and opinions and gather valuable insights.

Now, in the social media age, it’s possible to cut out the legwork and project our new ideas online, utilising the immediacy and connectivity of Facebook® to formulate a virtual focus group, probably the world’s biggest and most efficient group imaginable.

Taking place from 21st May to 1st June 2012, the second annual Digital Shoreditch Festival celebrates the world-class expertise within East London’s vibrant digital community.

The festival promises to showcase the most talented companies and brightest individuals within the digital and creative technologies sectors bringing together some of the best local, national and international minds. Speakers will include Andrew Gilbert, Executive Vice President, European Innovation Development at Qualcomm and Simon Acland, venture capitalist and author of the acclaimed Angels, Dragons and Vultures.