socialmedia

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

The deadline for UKTI's high profile Trade Mission to China (taking place 28th May - 1st June 2012) has been extended to end of play, Wednesday 25th April.

The multi-sector mission, which will be led by Lord Green, Minister of State for Trade & Investment, is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.

Digital Shoreditch Festival 2012 is thrilled to announce the release of tickets for this 2 week festival of digital creativity with an expected 10,000 attendance! It brings together renowned leaders in digital taking place in more than 200 sessions from 21st May – 1st June.

The aim of the festival is to facilitate the wide spectrum of individuals and companies to connect, collaborate, and exchange ideas through an extensive range of events and activities.

Each day of the festival will be themed, including Chinwag's Careers Day on May 23rd.

This year's Search Marketing Expo - SMX London (15th - 16th May 2012) will be held at Chelsea Football Club and is being hosted by Chris Sherman and Danny Sullivan, the acknowledged industry thought leaders on search marketing. Joining the event will be Amit Singhal, head of Google's core ranking team, who'll be the opening keynote speaker.

We're delighted the organisers have offered two lucky Chinwaggers the chance to win a free conference ticket worth approx £890.00.

Entering the competition could not be easier, simply follow the link below, complete the form and a ticket could be yours. 

Come along and join us on Wednesday 23rd May for our Digital Careers Day, part of the Digital Shoreditch Festival 2012.

The day links leading employers to candidates seeking a career in the digital sector and gives HR professionals a unique opportunity to meet a large number of well-qualified candidates.

Job seekers will benefit from mentoring sessions, portfolio reviews and guidance offered by premier agencies, brands and start-ups. There will also be a networking lounge where recruiting companies and job seekers will be able to network, check emails, have a break and a chit chat.

The Earlybird is due to fly the nest! Yes, Earlybird tickets (at only £149*!) for Chinwag Insight: Psychology of Online Influence end this Friday 20th April, so make sure you snap yours up before it's too late!

// Buy tickets now!

The latest in the Chinwag Insight series, the Psychology of Online Influence, will be a half-day conference taking place on Thursday 3rd May.

With top speakers such as Nathalie Nahai (The Web Psychologist), Dr Barbie Clarke (Family Kids and Youth), Elizabeth Kessick (JustGiving), William Higham (The Next Big Thing) and more sharing their insight, you'd be a fool to miss out!

All I’ve been hearing about recently is Pinterest. The pinboard styled start-up that allows you to create image-based collections of things that matter to you. A great and simple concept, and having been a member for over a month now I can honestly say I love it.

Pinterest has found its way into the hearts and browsers of millions of people. But why? Well, in the past couple of years there’s been a growing need to share things. I say need; it’s more a “want” from people. We don’t need to share any of this information, but we’re compelled to.