marketing

I guess the title says it all but this would be a really boring blog post if I just wrote “see above”. I am sure I am not alone, but from the legions of people who seem to use and put stock in this service I feel very much Han Solo.

First off I want to say on paper the idea for Klout is great. A 'measure of influence' would be a great thing for me to have in my day to day job. But it’s not something that can be quantified…particularly not the way Klout does it.

I'm pretty sure it happens earlier each year, but maybe it's age. Policemen are all looking younger, too. The annual 'vote for me' fest that is the SXSW Panelpicker has opened its doors.

This year sees over 80 panels submitted from this side of the Atlantic from organisations big and small including the BBC, Iris Worldwide, FutureGov, TechHub, BBC, PeerIndex, mydeco, Somethin' Else, Madgex, Clearleft, The Economist and heaps more.

The past weekend showed that many consumers these days have the expectation that if brands are on Facebook they’re offering customer service 24/7.

The Social Media Strategies Summit (25th - 27th October) promises to see the best and brightest speakers in the social media marketing arena present emerging strategies, tactics and case studies in the successful use of social media.

We're delighted that organisers, GSMI, have offered 2 lucky Chinwaggers the chance to win a free conference ticket worth up to £1795.00. 

A new report from analysts Gartner suggest that some audience segments audience are showing signs of fatigue in their social media consumption.

"The trend shows some social media fatigue among early adopters, and the fact that 31 percent of Aspirers [younger, more mobile, brand-conscious consumers] indicated that they were getting bored with their social network is a situation that social media providers should monitor, as they will need to innovate and diversify to keep consumer attention," said Brian Blau, research director at Gartner.

This is a very handy resource for anyone tasked with getting stuck in to a Facebook marketing campaign. Priit Kallas at DreamGrow Social Media has put together a downloadable PDF with dimensions and sizes: