marketing

So, that's my facetious take on the new feature, Facebook Subscribe, launched yesterday in the run-up to the announcement frenzy of the company's f8 conference.

In a nutshell: Facebook Subscribe = Twitter Follow.

Chinwag Live: When Customer Service Goes Social just got really exciting with the announcement of some leading brands joining the panel.

The event, taking place on Wednesday 5th October, will look into the profound impact social media is having on how corporates interact with their existing and prospective customers.

We are very pleased to announce that we'll be joined by Gavin Sathianathan, Strategic Partner Manager at Facebook, Julia Monro, Community Manager at Marks and Spencer, Boris Jacquin, Digital Marketing Manager at Nando's Australia and Guy Stephens, Technology Consultant at Capgemini (UK).

Tricky question, huh? Trickier still when it's your job to explain it and set the guidelines for your organisation. Well, I think this video pretty much nails it in just 4 minutes and 20 seconds.

After all the fun has stopped, what’s the value of it?

We all know social media is great – the real question is how can we really exploit this medium to maximum effect?  How can we extract the most value for our organisations with the minimum spend?

The Advanced Email Conference, taking place in London on 15th November, will discuss the difficult task of creating personalised, targeted and engaging email campaigns that stand out in the sea of emails we receive on a daily basis.

The organisers, Global Insight Conferences, have offered an exclusive discount for Chinwaggers (see below). Here's what they have to say about the conference:

For the past 2 months I’ve taken on a community management role for a brand that have a community who don’t like to talk. That’s an understatement. They don’t comment, they barely click “Like” on Updates and all of this is causing me a headache.

I have a monthly meeting with the client about the brand and it’s taking a lot for me to explain to them that I am doing my job correctly.

At SoCon 2011 (Thurs 20th October) you'll hear marketers from world leading businesses and brands discuss their journeys of discovery in social media. From building and nurturing communities to the El Dorado of monetisation and co-creation.

We're delighted the organisers have offered one lucky Chinwagger the chance to win free conference tickets for themselves and a colleague.

Chinwag Live returns to London on Wed 5 Oct, 2011 with an evening session that explores what happens When Customer Service Goes Social, sponsored by Conversocial.

The impact of social media is having an increasing impact on the way organisations market themselves and interact with their customers. Conversations previously confined to phone or letter are now taking place publicly on Facebook, twitter and other social media channels.

Taking place right in the middle of National Customer Service Week our expert panel will look into the profound impact social media is having on how corporates interact with their existing and prospective customers. 

Chinwag's Sam Michel recently wrote about survey results claiming early adopters were growing weary of social media and when we spotted similar results in the recent wave of results from GlobalWebIndex from our friends at Trendstream, we asked for more detail.

And they didn't disappoint, here's a round-up of the five key trends from the 5th wave of their research. This analysis of key changes in behaviour is based on interviews with early 100,000 individuals in 27 key internet markets (full presentation is embedded below).