marketing

marketing

What the f8 Facebook Conference Announcements Mean for Brand Advertisers

Brand by Rupert Ganzer

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

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2 October 2011 by Chinwag Team

Digital Fundraising & Campaigning

A One-Day Conference, 1 December 2011 The Ibis, London, www.digitalfundraisingconference.com Plus! Mobile Engagement & Fundraising 101 Workshop 2 December 2011, www.thirdsectorworkshop.com

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Date: 1 December 2011
Location: The Ibis Hotel, UK

Webcast: How marketing automation is transforming B2B marketing

Learn how marketers nurture, score and deliver greater number of qualified leads with this webcast from Marketo.

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Date: 19 October 2011
Location: Online, UK

Webcast: Enhancing the power of pay-per-click

Learn how to get the best return on pay-per-click with this Lead Forensics webcast.

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Date: 12 October 2011
Location: Online, UK

The Guardian's Changing Advertising Summit 2011

MediaGuardian Changing Advertising Summit 2011 guardian.co.uk/advertisingsummit October 20, CBI Conference Centre, London Register with a colleague and save 30%

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Date: 20 October 2011
Location: CBI Conference Centre, UK

Simon Says: Facebook is NOT Charging

Facebook Credits

The news hit my mini-feed like a ton of bricks. The truth is scarier than any horror film you've seen this year...

Facebook is changing and about to start charging it's users.

We've known for a while the company isn't as profitable as it needs to be and it's looking into an IPO. But is this move right for the company?

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28 September 2011 by Simon Caine

20 Oct. London: Bus. Development China, by Guilian Zhang, deputy mayor Yangzhou

This event will cover: * How to recognize market opportunities in China * How to spot and avoid the minefields in China’s economic, cultural, and political context * How to capture the market demand and build meaningful relationships in China’s business world

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Date: 20 October 2011
Location: Regus Portland House, UK

5 Oct. London: Michael Blakey (investor) teaches entrepreneurs on Funding!

Learn the Funding do's & dont's from Michael Blakey (informal) and Charles Delingpole (serial entrepreneur). Tips & tricks from the best in the field and meet with other entrepreneurs, legal advisors and informals. Send me an email, and I will put you on the list for free! www.efactor.com/fundingviews

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Date: 5 October 2011
Location: Regus: Broadgate Tower Conferencing, UK

We Are Social Join Faceook, M&S, Nandos, Conversocial and Capgemini to Complete Social CRM Panel Line-up

Chinwag Live returns next week, and we have a right treat in store for you. Not only do we have Facebook, Nando's, Conversocial, Marks & Spencer and Capgemini on the panel, we are very excited to announce that Robin Grant, Managing Director of We Are Social is joining us to complete the high profile line up.

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28 September 2011 by Francesca Heath

Webcast: Harnessing the power of online communities - Innovation in customer engagement

Online communities can be a great tool market research, brand advocacy or customer loyalty, and this Toluna webcast will show you how to create and manage those communities.

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Date: 5 October 2011
Location: Online, UK

International Search Summit

Conference focusing on the challenges and techniques involved in running international search marketing and social media campaigns. Specialists in global search will share experiences, case studies and best practice tips for targeting multiple markets and languages through SEO, PPC and Social Media.

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Date: 24 November 2011
Location: British Library, UK

Simon Says: Foursquare is the Best Platform for Small Businesses

If you own a physical location for your business there’s a large number of options available to you to drum up new business; Groupon and Foursquare are two that spring to everybody’s mind. But I don’t think anyone should be recommending daily deals.

In my eyes Groupon shows that local deals work. But that’s all it does. They are experimenting with Groupon Local which will aid local businesses in generating new customers at low points of the day, but at the moment Groupon but it is still based on the daily deals model, with none of the “social” elements.

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26 September 2011 by Simon Caine

London Connected TV Event

This event is free to attend. Registration starts at 3pm, the event starts at 5pm followed by drinks and canapés. To RSVP please visit: http://www.iabuk.net/en/1/internetmarketingeventsconnectedtv.mxs

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Date: 13 October 2011
Location: Interactive Advertising Bureau (IAB), UK

Trends+

Trends+ event brings you the unique opportunity to explore and gain a 360° view on a well-balanced blend of trends and ideas that are actively shaping your future consumers. With heaps of forward thinking and a wealth of visionary ideas, you are bound to leave this event in-the-know and inspired!

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Date: 1 December 2011
Location: Central London, venue TBC, UK

a4uexpo London 2011

a4uexpo London is the UKs largest Affiliate and Performance Marketing conference. We provide a diverse agenda including both informative and interesting conference sessions a buzzing exhibition hall and both formal and informal networking opportunities.

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Date: 18 October 2011
Location: Hilton London Metropole, UK