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This is a Guest Blog Post by Unique Digital.

On the 27th of September, Unique Digital showcased the new KETTLE® Chips social media campaign live at Social Media Week London.

'Chopped, Diced and Sliced' mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.

The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital's creative response, media planning and new innovations within social media.

In the boring old real ‘analogue’ world, ideas of authorship and authority naturally sit together. Over time we work out who is talking sense and who is full of hot air.

While I can work on simple hypotheses like ‘if this is written by Melanie Phillips it is almost certainly ghastly rubbish’, a search engine like Google has to calculate authority through a dense mix of keyword density, social cues, link quality, time on page, speed of hitting the back button, etc, etc.

That’s hard work - which is why Google is now starting to account for authorship in its algorithm. It is identifying content by author, and is starting to calculate the authority of different authors. So all things being equal, if Delia Smith and Jamie Oliver are both writing about breakfast, the author with the highest authority will rank higher and (cue drumroll) bring home the bacon.

Want to know what holds the key to global enterprises unlocking up to £800million in economic value on a yearly basis? 

Social technologies have been the fastest adopted form of media in human history, and according to McKinsey Global Institutes (MGI) recent report “The Social Economy: Unlocking Value and Productivity through Social Technologies" we're still only at the beginning of what the potential impact of these technologies could be. Two-thirds of this potential £800million lies within the need to improve collaboration and communication within and across enterprises. Social technologies are no longer merely a 'new media platform', but an increasingly necessary business tool.

MGI’s findings suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers - high-skill knowledge workers, including managers and professionals - by 20-25%!

This is a guest blog by Joyce Sullivan / Social Media Week.

I hear the weather was dreadful in London on Monday morning but the talks and conversations sparkled at Using Social To Go Global Supported by Open to Export.

The session kicked off with Sam Michel of Chinwag aka @toodlepip welcoming all with a ‘meet your neighbour’ greet.

Philip Montague @PhilSMEin of hibu kicked off the morning talks by first sharing a boyhood memory how he confidently jumped off the back of his grandfather’s sailboat to swim to secure the dinghy line that came undone. Though confident he could make the journey on his own, he realised he needed help to get back to the boat. Lesson learned: as confident as you may be, you may need some help with your journey. Philip’s intro framed the mission for Open to Export how they help UK businesses navigate their product export potential.

We don't like to hang about - so immediately after a wonderful Social Media Week London, we're jumping right back in with a thought-provoking Chinwag Live session next Wednesday 10th October.

Join us from 6 - 8.30pm for the launch of Webs of Influence: The Psychology of Online Persuasion, the new book from award-winning web psychologist Nathalie Nahai, with a panel discussion, networking drinks and the chance to grab a signed copy of the book.

With four fashion events and the chance to win a trip to LA...Fashion is in the air!!

This Thursday, 27 Sep, Social Media Week London will be holding it’s fist ever Fashion Day supported by Nokia at the Sport, Entertainment & Cultural Hub @ Engine.

Highlighting the impact of social media in the fashion industry, new trends, challenges, the future, and much more will be featured during SMWLDN fashion day.

The day will be split in to four sessions focusing on different areas as depicted below:

Need a foot in the door into the digital and social media world? Eager to get yourself in front of leading brands and agencies? Feel you could do with some advice on improving your CV and Portfolio? Want an inside view into how recruiters view your job profile?

If you answered YES to one or more of the above questions, it sounds like you need to get yourself to Chinwag's Careers Day at Social Media Week London on Friday 28th Sept 2012!

Hundreds of graduates, job seekers and experienced workers looking for that next challenge will be flocking to the Careers Day to meet the likes of Nokia, Imagination, News International, Ve Interactive, Dow Jones, Milkround, PutItOut and more! So don't miss out - REGISTER NOW! Check out the Programme below.