Nokia is a brand that has never been afraid to hold it's own in the social space. No doubt as a result of this, they have a global audience of over seven million.
Tejal Patel leads social commerce at Nokia. She's passionate about the accountability and ROI of digital, and during her time with the brand she's been working to prove the value of their social efforts.
Today is the last chance to grab an early-bird ticket to this week's Facebook Marketing Conference on Thu 6th Oct. We know everyone works late, so the early-bird lasts until midnight.
Early-bird tickets start at just £199+VAT+booking fee with the chinwag discount code, saving £100 off the regular price. And for those interested in the Facebook Marketing Bootcamp workshop on Wednesday, there's just one ticket left.
The full programme is up on the website with a few last-minute additions helping us to take an in-depth look of the impact of the f8 announcements. It's going to be a busy day with 30 speakers from leading brands and agencies, discussing the strategies of getting ROI fro Facebook Marketing.
The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.
Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.
Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.
The news hit my mini-feed like a ton of bricks. The truth is scarier than any horror film you've seen this year...
Facebook is changing and about to start charging it's users.
We've known for a while the company isn't as profitable as it needs to be and it's looking into an IPO. But is this move right for the company?
If you own a physical location for your
business there’s a large number of options available to you to drum up new
business; Groupon and Foursquare are two that spring to everybody’s mind. But I
don’t think anyone should be recommending daily deals.
In my eyes Groupon shows that local deals
work. But that’s all it does. They are experimenting with Groupon Local which
will aid local businesses in generating new customers at low points of the day, but at the moment Groupon but it is still based on the daily deals model, with
none of the “social” elements.
As we all know – yesterday was the Facebook F8 Developers Conference in San Francisco. After lots of speculation and rumours, I have boiled down the announcement and described what this means for the future of Facebook.
There are two things you need to know about from yesterday’s conference - The Facebook Timeline and Social Apps.
Facebook didn’t say when it will launch; the company merely said that it “won’t be available for a few weeks.”
However, you can get the Facebook Timeline immediately, if you submit yourself as a developer (which a lot of people are doing and I am also in the process of doing).
So…
Using cloud computing to build your infrastructure, then this Q&A webcast taking place tomorrow at 2pm might be useful. Trevor Dearing, Head of Enterprise Marketing, EMEA, Juniper Networks will be on-hand to answer your questions.
August was the last month to qualify for this year's £10,000 Shell LiveWIRE Young Entrepreneur of the Year Award and the UK Final will take place in London on 9th November.
However, both the £1,000 and £10,000 Awards competitions, which started again on 1st September, are up and running and awaiting your entries.
