ecommerce

Author: Dr Mike Baxter
Pages: 68
Features: 8 Sections of information and advice including Design Patterns, Recommendations and References

About this Guide

Looking for the right balance between customer expectation and the retailer's own need to complete a transaction?

As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities.

This interview and survey-based research report assesses for a range of medium to large UK organisations:

What do online, offline and multichannel retailers need to know about the consumer internet habits in? Is there such as thing as “E-commerce 2.0”?

We feel that Online Retail User Experience Benchmarks 2006 is another groundbreaking study that e-tailers around the world should read and digest, before making the necessary changes to improve their websites. The result should be increased conversion rates and happier repeat customers. So what’s included in this 82-page report?

Overview

Author: Linus Gregoriadis, E-consultancy
Pages: 173 pages
Structure: Market trends and issues, 20 vendor profiles

About this Guide

The guide is aimed at companies who are investigating the e-commerce platforms market, with profiles of 20 leading UK vendors.

The guide also provides detail on the issues and trends affecting this sector, as well as plenty of advice about how to select the right platform.

If you're considering adding e-commerce functionality to your site, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of e-commerce, this template will help you construct a comprehensive statement of your company's needs.

This 46-page request for proposal template contains:

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