ecommerce

Avoiding Prize Draw Pitfalls
UK-Netmarketing Weekly Round-up - December 1, 2000

Running a prize draw can be a great way to draw people to your website and more importantly capture valuable data about your visitors. Nick Horley asked, "I want to sell tickets for a prize draw on my site - anyone know where I can find the regulations governing this sort of thing?"

ClickMango past sell by date?
UK-Netmarketing Weekly Round-up - August 4, 2000

When is a business an e-business?
UK-Netmarketing Weekly Round-up - April 14, 2000

Following on from the heated debate about Panorama a couple of week�s back, a recent edition of the Money Programme covering e-businesses rattled a few cages.

The impact of Lastminute's share plunge
UK-Netmarketing Weekly Round-up - March 24, 2000

It was bad enough before the IPO, but after Lastminute hasn't been out of the headlines, whether it's heavy debate from the broadsheets or the daily tally on how much investors lost, from BBC Online. Given that a sizeable number of UK-Netmarketing subscribers work in start-ups, a heated debate was inevitable.

High bandwidth, high expectation...
UK-Netmarketing Weekly Round-up - February 04, 2000

The announcement of the high-speed, �always on� ADSL service from BT was heralded by some as a milestone, which would bring great change for the new media industry. After a short trial, the service is being gradually rolled out across the UK, whilst the uptake in the US is much more dramatic. Following a question for users� experience, those lucky enough to be on the trial shared their experiences.

Xmas Shopping online: the highs and lows...
UK-Netmarketing Weekly Round-up - January 6, 2000

The last couple of mailing list round-ups in the last century (doesn�t that sound weird?) tended to focus on the problems some of the ecommerce websites were finding before Xmas, with dire prophecies of what might happen in the New Year.

The downside of an e-commerce Xmas: the painful delivery
UK-Netmarketing Weekly Round-up - December 17, 1999

After last week's deluge of posts about the poor customer service of online retailers, stories are reaching traditional media of lost orders and late deliveries. This was capped by Jungle.com's CEO getting short shrift on the BBC's Watchdog programme.

Ecommerce this Xmas: wet dream or nightmare
UK-Netmarketing Weekly Round-up - December 10, 1999

The frenzy of advertising and marketing for ecommerce sites in the run-up to Xmas coupled with a couple of bad personal experiences, got me thinking about the fall-out, "I suspect the New Year is going to be a fairly uncomfortable time for all those companies who advertised like crazy to boost pre-Xmas sales..."

Using credit cards online: fraud or fantastic?
UK-Netmarketing Weekly Round-up - November 19, 1999

The use of credit cards online and whether or not they're secure came under the spotlight this week. Prompted by a vote: "Does using your credit card online make you nervous?" - Naaah, it's safe enough (84.8%) Yes, it gives me the willies (15.2%) - a flurry of emails examined how to protect a business from credit card fraud and whether the perception matched the reality.

Is Miss Boo a Boo Boo?
UK-Netmarketing Weekly Round-up - November 05, 1999

It�s been a long time coming and there�s been plenty of speculation on the list about boo.com�s imminent arrival. The launch and the enormous publicity and PR offensive that followed resulted in a plethora of emails about the highs and lows of the boo experience. Things started off well, with the first posting from T. May exclaiming, "...it does look damn sexy." Unfortunately, subsequent emails weren�t quite so positive.