twitter

We all know a Facebooker or Tweeter that should probably have sat on their hands rather than posted that last message. If you can’t think of any then it may be you!

We’ve all been there, in the throes of anger we’ve said something we didn’t mean. The same thing happens on social media, perhaps even more fatally when we’re able to hide behind a computer screen.

And there goes the morning.

If I could describe a deeply annoying start to the day, it would be thus: Wake up to discover that you're offering your Twitter followers a sweet deal on Jordan's (whatever the hell they/s/he is/are).

Then follows a flood of tweets, direct messages, emails, text messages and the other half shouting across the room, "your Twitter account has been hacked".

Facebook is a mirror while Twitter is a megaphone.

That is the core of a University of Michigan study into the two dominant social networks and how people use them.

Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists preferred to use Twitter to broadcast their opinions to others.

Following on from the multi-brand Twitter banter-fest we wrote about recently, news reaches us from the other side of the pond of more brand on brand banterage.

When AT&T customer @RamblingRooney tweeted about T-mobile's remarkable new plan that doesn't charge extra for international data, the social media teams swung in to action, culminating in a personal tweet from T-mobile US CEO, John Legere.

When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?

As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former. 

The death of Hannah Smith, a young girl apparently driven to suicide by anonymous bullying on ask.fm, is the latest tragedy in a list of ‘Deaths Caused by Social Media’.

Quick Sprout, the digital marketing and social media hub, has released a useful infographic outlining the factors which influence the chance of retweets. Adhering to these guidelines will apparently boost the chances of your tweets being shared:

Sharing and declaring are the foundation of social media, but businesses are still unable to decide on one issue: is there such a thing as the ideal post?

What makes consumers like a post? What makes them share? Answering these questions is tough, but can lead to an increase in awareness and stronger customer relationships.

How does social media affect (or reflect) the basic ways in which we understand ourselves and others? One question seems to resurface: is the development of “Web 2.0” is changing us in some way, or is it simply a technological development in which the same old psychological traits express themselves differently?

Social media has penetrated into the social and interpersonal lives our connected-up society rapidly and continues to grow. Facebook alone reports that it has more than 800 million active users. Unsubstantiated reports across Twitter inform me that it is fast approaching one billion. There must be something very compelling about social networking.

Despite huge growth in viewing video on mobile and tablets, many communications professionals are still slow on the uptake of streaming content to mobile as part of their communications plans.

At least that’s what we discovered at markettiers4dc with the results of our 2013 streaming survey. We found that 31% of respondents don’t expect to stream live video content via a mobile device this year. That’s in a market where smartphones now account for four in every five devices sold.

When it comes to popularity with Social Media Platforms it may be a case of slow and steady wins the race. We all know Facebook was the speedster Hare but who would have thought that Google+ is our plucky little turtle?

Globalwebindex latest research surfaces results that might raise a few eyebrows amongst social media marketers.