Brand Banter: The Evolution of Content Marketing
When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?
As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former.
It's worth scanning the full exchange with, inevitably witty commentary from Buzzfeed, whilst watch the social media pro's stay in 'character'.
Credit where it's due to the people behind the twitter accounts of @tescomobile @realjaffacakes @YorkshireTea @CadburyUK @PhileasFogg for engaing in some proper banter, that might still be going on, without resorting to clench-worthy marketing. And Riccardo Esposito for unknowingly creating a Twitter meme.
I can't help thinking that some unfortunate brand managers are going to find proposals hit their inbox with staged re-workings of this for their 2014 campaigns. Cynical, moi?
UPDATE: Our cousins on the other side of the Atlantic are getting in on the banterage, too. T-mobile and AT&T are duking it out for customer love.
Originally posted by Scotty Bryan on Buzzfeed.
14 November 2013 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Comments
Great example of why social media is vital for brand rep
This is a great example of why social media is a valuable platform to develop brand reputation. Of course this colloquial banter can't be expected from corporate financial advisory firms, however it still proves that audiences expect, and love, personality to shine through brands social media profiles. And of course, kudos to the social teams in this stream!
Great example of why social media is vital for brand rep
This is a great example of why social media is a valuable platform to develop brand reputation. Of course this colloquial banter can't be expected from corporate financial advisory firms, however it still proves that audiences expect, and love, personality to shine through brands social media profiles. And of course, kudos to the social teams in this stream!
Nice to see brands executing
Nice to see brands executing with a broader purpose than a product push. As you say, brand managers are likely to be getting some interesting propositions next year. But for which group of companies would you contrive such a dialogue? Woofwagen versus the Dulux dog?