twitter

Twitter, Journos and the Death of the PR

US Airways Flight 1549 Plane Crash Hudson in New York taken by Janis Krums on an iPhone by David Watts1978

With uptake rates on the rise and journalists increasingly using Twitter to tinyurl their stories, nab quick quotes from their followers, are the days of the lowly PR numbered?

The thing that really got me into Twitter were the G20 riots in London; the day when the Royal Bank of Scotland was raided. Journalists were tweeting live updates, as they unfolded. The "by the grace of God" landing of US Airways flight 154 on the Hudson River, back in January 2009, was another one.

That near miss, not only elevated the pilot, one Captain Chesley "Sully" Sullenberger, to hero book status but also showed the disconnect between new media and old.

Twitter’s trend page flagged up the key terms #USAirways, #Hudsonplane and #crash, instantly. FlightStats.com, the aviation information site, on the other hand, was showing the downed flight as being late, but still en route to its destination. An hour after the accident, Google’s trending service was showing no signs of those keywords, even an hour after the accident.

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28 October 2010 by Suzanne Morrow

Future Human: End of the Oil Age

Future Human: End of the Oil Age will look at the future of energy after peak oil, in social, moderately boozy surroundings. Expect fascinating guests, vibrant discussion, and big-screen Twitter antics.

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Date: 13 October 2010
Location: The Book Club, UK

Recruitment Consultants: as Dead as the Dodo?

Countdown by Stéfan

Hiring companies are moving away from jobs boards and recruitment companies and moving towards social media as their dominant recruiting tool.

Between current economic conditions, the evolution of the internet and dwindling HR budgets, the traditional approach of finding a candidate is becoming increasingly redundant. Are we counting down the days to the demise of the recruitment consultant?

A recent online survey, the Jobvite Social Recruiting Survey 2010 asked 600 participants between May and June if they plan to use social media. 92% of those answered that they were planning on using social media to find future candidates.

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1 October 2010 by Suzanne Morrow

All of a Flutter as Twitter Passes MySpace

three dog tug by boltron-

Twitter has been hitting the marketing trail over the last couple of weeks as the work to entrance the media buying world was kicked off with stints as ad:tech London and the IAB MIXX in New York and the news that promoted tweets are well on the way.

And it looks like there's plenty to crow about as newcomer(ish) Twitter.com has overtaken MySpace.com. According to comScore (and reported by the WSJ), Twitter had nearly 96 million users last month (August), up 76% from last year, whilst MySpace.com dropped 17% to a mere 95 million uniques.

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29 September 2010 by Sam Michel

Discover the future that Twitter holds for PR & Marketing

Join your fellow communications professionals at a dedicated Twitter conference for the PR industry. The will address the opportunities and challenges presented by the fast rise of this powerful new medium.

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Date: 30 September 2010
Location: BSG House, UK

The Learning Social Media By Doing Course

The Learning Social Media By Doing Course is an intensive ‘bring-your-own-laptop’ course in which you receive hands-on training in using the main social networking platforms to grow and market your business or organisation. We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 15 September 2010
Location: One Central Park, UK

Social Media Starter Course

The UK’s longest running ‘social media for beginners’ course, the Social Media Starter Course, launched in 2008, is designed to demystify social media marketing for those unsure and uncomfortable about it! We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 14 September 2010
Location: One Central Park, UK

Social Media Monitoring Training Course

The Social Media Monitoring Training course is designed specifically for business owners and marketing professionals who, now proficient with social media, need to track and measure mentions of brand or brand keywords. We share actionable insights that have helped Real Fresh TV generate business using social media since we launched in 2006.

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Date: 21 September 2010
Location: One Central Park, UK

Introduction to Social Media for Media Professionals

The UK’s longest running ‘social media for beginners’ course, the Social Media Starter Course, launched in 2008, is designed to demystify social media marketing for those unsure and uncomfortable about it! We share actionable insights that have helped Real Fresh TV generate business using social media since launch in 2006.

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Date: 16 September 2010
Location: One Central Park, UK

Brands will struggle for standout as Twitter grows

Twitter by Jeff Turner

Recent news that Twitter has reached 20 billion tweets is a major milestone. However, for brands looking to harness this channel for business, the opportunity for standout will only get harder as the service grows.

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10 August 2010 by Jamie Riddell

Social Media Strategy for Business Workshop

This workshop is aimed at small and medium sized businesses looking to utilise Social Media for attracting more customers and increasing sales.

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Date: 18 August 2010
Location: ESCP Business School, UK

The Small Business Guide to Effective Social Media Marketing

The Small Business Guide to Effective Social Media Marketing, an insight-packed workshop that takes you through the 7 steps for building and maintaining an effective marketing presence on free social media platforms like Twitter, LinkedIn, Facebook and blogs is brought to you via the LEAD programme at the University of Salford.

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Date: 1 July 2010
Location: University of Salford, UK

Social Media Monitoring Training Course

The Social Media Monitoring Training course is designed specifically for business owners and marketing professionals who, now proficient with social media, need to track and measure mentions of brand or brand keywords. We share actionable insights that have helped Real Fresh TV generate business using social media since we launched in 2006.

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Date: 22 June 2010
Location: One Central Park, UK

Introduction to Social Media for Media Professionals

The Introduction to Social Media for Media Professionals is specifically for media industry professionals who need an industry-focused primer on how to use social media to grow and market a business. We share the same actionable insights that have helped Real Fresh TV generate real business using social media since we launched in 2006.

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Date: 15 July 2010
Location: One Central Park, UK

Introduction to Social Media for Media Professionals

The Introduction to Social Media for Media Professionals is specifically for media industry professionals who need an industry-focused primer on how to use social media to grow and market a business. We share the same actionable insights that have helped Real Fresh TV generate real business using social media since we launched in 2006.

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Date: 17 June 2010
Location: One Central Park, UK