Email Marketing Platforms Buyer's Guide 2007
Overview
Author: Linus Gregoriadis and Richard Maven, E-consultancy
Pages: 269 pages
Structure: Market trends and issues, 27 vendor profiles
About this Guide
The guide is aimed at companies who are investigating the market for email service providers, with profiles of 27 leading UK suppliers.
The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right platform.
Contents
Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our analyst forecasts for the size and growth of the email platforms market in 2007.
Trends in email marketing include:
- Marketplace competition drives innovation and strategic services.
- Greater understanding of best practice in relevant, targeted communication.
- Email becomes integral part of the broader marketing mix.
The 27 suppliers profiled are: Acxiom, Adestra, Alterian, CheetahMail, Communicator Corp, CommuniGator, dotMailer, eCircle, e-Dialog, Emailcenter, Email Reaction, Emailvision, Envoy Messenger, Epsilon, ExactTarget, Frontwire, Lyris, Mediaplex, Neolane, Newsweaver, Premiere Global Services, Pure, Responsys, Silverpop, SpinnakerPro, StrongMail and United MailSolutions.
Who Is This Guide For?
It is primarily aimed at organisations who are looking for an email service provider or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.
