email newsletters

Overview

Author: Linus Gregoriadis and Richard Maven, E-consultancy
Pages: 269 pages
Structure: Market trends and issues, 27 vendor profiles

About this Guide

The guide is aimed at companies who are investigating the market for email service providers, with profiles of 27 leading UK suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right platform.

If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of email marketing, this template will help you construct a comprehensive statement of your company's needs.

Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.

Whether your company already publishes a newsletter for marketing purposes, or you are planning on launching one soon, this Guide will help you:

• Grow your opt-in email list