RE: UKNM: Banners? Wot banners?

[Patrick Irwin]

I don't think anybody is talking about deliberately excluding clients who

want banners or is whinging about their limitations, what is being debated

is that to some clients the banner is being sold as the be all and end all

of online activity. I know because they've told me.


Patrick Irwin

Carlton Online

t: : + 44 171 663 3667

f :  + 44 171 663 3664

icq : 34024760

pirwincarltononline [dot] com

 <

pirwincarltononline [dot] com (mailto:pirwincarltononline [dot] com)

>  


	-----Original Message-----

	From:	Geoff Inns [SMTP:

geoff [dot] innsguardian [dot] co [dot] uk

]

	Sent:	04 May 1999 10:08

	To:

uk-netmarketingchinwag [dot] com

	Subject:	Re: UKNM: Banners?  Wot banners?


	Tim Hayward <

timhhhcl [dot] com

> said:

	>So what are you going to do about it?

	>

	>Might I suggest that, as an industry, we stop pursuing the sloppy

model of space

	>selling (which we've known had a limited lifespan since it began)

and start doing

	>creative things with brand/content integration. I realise it's a

tougher sell.

	>But then, surely, not every client is a short termist,

numbers-blinded fuckwit

	>and not every NM person is a venal greedy moron applying the

techniques of double

	>glazing sales to an exciting new medium.


	What about the clients who cannot afford sponsorship but want a

continual &

	planned presence in digital media?  What about the clients who

actually like

	the banner and feel it does them some good?  Instead of moaning

about

	limitations maybe we should be working harder to develop

technologies to

	help us make the most of what we have.  Look at Narrative.com, for

example,

	and BA's latest banner.  Excuse me but I'm just off to ring Easyjet

(and all

	the others) and let them know what "short termist, numbers-blinded

fuckwits"

	they all are (nothing like intelligent debate).


	We're working on a number of projects that will have some impact in

the

	months to come.  The banner is not essential to any of them but they

sure as

	hell will form an element of the marketing mix.  I feel sorry for

any

	company that deliberately excludes them.


	Geoff Inns

	Business Development Manager, Guardian Unlimited


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html