Re: UKNM: Banners? Wot banners?

[Geoff Inns]

Tim Hayward <

timhhhcl [dot] com

> said:

>So what are you going to do about it?

>

>Might I suggest that, as an industry, we stop pursuing the sloppy model of space

>selling (which we've known had a limited lifespan since it began) and start doing

>creative things with brand/content integration. I realise it's a tougher sell.

>But then, surely, not every client is a short termist, numbers-blinded fuckwit

>and not every NM person is a venal greedy moron applying the techniques of double

>glazing sales to an exciting new medium.


What about the clients who cannot afford sponsorship but want a continual &

planned presence in digital media?  What about the clients who actually like

the banner and feel it does them some good?  Instead of moaning about

limitations maybe we should be working harder to develop technologies to

help us make the most of what we have.  Look at Narrative.com, for example,

and BA's latest banner.  Excuse me but I'm just off to ring Easyjet (and all

the others) and let them know what "short termist, numbers-blinded fuckwits"

they all are (nothing like intelligent debate).


We're working on a number of projects that will have some impact in the

months to come.  The banner is not essential to any of them but they sure as

hell will form an element of the marketing mix.  I feel sorry for any

company that deliberately excludes them.


Geoff Inns

Business Development Manager, Guardian Unlimited


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