Re: UKNM: dotcom advertising - or PR?

[Ben Rooney]

Having been on the receiving end of god knows how much Hi-tech PR for years

I would suggest a great deal of caution before signing someone up. PR

companies are very good at talking up -- after all that is what they are

supposed to do. But examine their claims very carefully -- they claim all

manner of things that actually they had nothing to do with, and make some

pretty outlandish guarantees about coverage etc.


   Those who think PR consists of sending out 400 one-size-fits-all press

release and then getting the office junior to follow it up should be avoided

at all costs. That is not PR that is just irritating. Grill them about their

methods.

   I always remember a nurse who told me that in their business PR means per

rectum.



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