RE: UKNM: dotcom advertising - or PR?

[Tessa Hyams]

So why do people always end up having a pop at PR? As usual the minority

give a bad name to the rest of us!

If you've got a brain, a thorough understanding of  - and interest in -

technology, you can do an awful lot with PR. Yes, there are some terrible

agencies who'll let the side down, so what? Does the News of the World

represent all journalism?


The Internet offers better opportunities for PR bunnies (as the Register

likes to refer to us) to communicate with different publics cost-effectively

and in realtime  - for example, monitoring & contributing to relevant

customer newsgroups, providing immediate industry comment to journos etc.


	PR should always be treated as part of the marketing mix. PR should

be used to show the human and the professional face of the business - 'the

approachable expert', not to cover up and create barriers.

	PROs (another unfortunate acronym!) may appear to be the used car

dealers of the media world, but some of us actually chose this career to

stop people from talking out of their arses!


>

From: Ben Rooney[SMTP:ben [dot] rooneybigfoot [dot] com]

>

Reply To: uk-netmarketingchinwag [dot] com

> Sent: 	25 July 2000 12:05

>

To: uk-netmarketingchinwag [dot] com

> Subject: 	Re: UKNM: dotcom advertising - or PR?

>

> Having been on the receiving end of god knows how much Hi-tech PR for

> years

> I would suggest a great deal of caution before signing someone up. PR

> companies are very good at talking up -- after all that is what they are

> supposed to do. But examine their claims very carefully -- they claim all

> manner of things that actually they had nothing to do with, and make some

> pretty outlandish guarantees about coverage etc.

>

>    Those who think PR consists of sending out 400 one-size-fits-all press

> release and then getting the office junior to follow it up should be

> avoided

> at all costs. That is not PR that is just irritating. Grill them about

> their

> methods.

>    I always remember a nurse who told me that in their business PR means

> per

> rectum.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com