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Subject: Re: UKNM: dotcom advertising - or PR?
From: asmith
Date: Tue, 25 Jul 2000 11:59:31 +0100

(Intl)|21
March 2000) at 07/24/2000 06:16:42 PM
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Sobering? In what way? 31 out of the top 50 UK hi-tech PR agencies saw
growth rates of 30pc or more last year - there was so much .com business
that agencies could "cherry pick" clients (PR Week's words, not mine).
Yes, the piece ends by pointing out that demand far outstrips supply for
good people (leading to some people being overpaid and underqualified for
the jobs they end up doing) - but then you could say that about many
sectors.

The general thrust of the piece was that this is boom time for hi-tech PR
(IT or .com).

Andrew


Sean Phelan <seanatmultimap [dot] com>@chinwag.com on 21/07/2000 14:10:51

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Subject: Re: UKNM: dotcom advertising - or PR?


This week's PR Week has a good piece on Hi Tech PR with special reference
to dotcoms. It is fairly sobering reading; I'd recommend it.

Cheers
Sean

>hi everyone
>
>i'm looking for evidence to suggest that my client should spend more on PR
>than advertising - research shows that ads are just not working
>(multinational dotcom brand) as well as advertising for the website
>
>i recall that McKinsey released this recommendation recently - can anyone
>suggest where i might find evidence about this?
>
>thanks
>
>ant

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Replies
  Re: UKNM: dotcom advertising - or PR?, Ben Rooney

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