marketing

marketing

Tech Business MiniMBA #7: Search Engine Optimisation

Tech Business MiniMBA #7: Search Engine Optimisation with Malcolm Coles

// more

Date: 13 December 2012
Location: Young Foundation, UK

Tech Business MiniMBA #6: Web Analytics

The Tech Business Mini MBA #6: Web Analytics with Malcolm Coles, a successful internet strategy consultant and Product Director of digital at Trinity Mirror.

// more

Date: 29 November 2012
Location: Young Foundation, UK

Benchmarking your Facebook Content Strategy

social bakers

OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. 

You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video.

So the question is, what kind of interaction levels should you expect to be getting?

To get to an answer, I’m mashing together a couple of recent pieces of research.  The first, from an article by Robin Grant in Techcrunch looks at EdgeRank – which is the algorithm Facebook uses to work out which updates make it into your news feed. It’s pretty clear that distribution of content by brands has dropped by some 40% in just three months – and that the drop is fairly uniform across even the most popular Facebook pages. 

// more

27 November 2012 by Mike Teasdale

DCM Europe 2013

DCM Europe is the continent’s only event dedicated to monetizing digital content within the media and entertainment industry. Each year at DCM Europe we bring together over 300 senior experts across the region in TV, film, sports, music, publishing, gaming and mobile.

// more

Date: 29 January 2013
Location: London, UK

4 Minute Warning

A thought provoking one day summit stimulating ideas around exponential growth and fast change.

// more

Date: 5 December 2012
Location: The Crystal, UK

It's Time to Kill Kitty

cat

Many brands continue to treat their Facebook strategy as if marketing has moved no further as an art since the days of glamour models on car bonnets. I’m struck dumb by the lack of meaningful engagement so many moderators offer in their schedule of posts. Whether it be the ubiquitous “win this if you press like” or the “it’s funny because it’s true” sharing of the everyday-odd, I wonder if there is a goal behind the effort.

Of course, in the run up to Christmas, every other brand will be launching a competition in order to extend their fan-base. There’s nothing wrong with that, everyone likes a chance at winning something for themselves in the season of spending. Come January however, when the big bucks have been spent, I think it unlikely that the new fans will represent an increase in engagement in line with the inflated fan figures. I’ve written about the complexity of competition positioning before on this blog, however it’s the lack of ‘engagement strategy’ that worries me more today.

// more

23 November 2012 by Alex Sass

Mobile Marketing Webcast: How to Increase Agility and Optimise ROI

This webcast will help with increasing ROI from mobile marketing, share hints and tips on mobile app usage and how to integrate technology for an integrated approach to mobile marketing.

// more

Date: 11 December 2012
Location: Webinar, UK

Webinar: What to Look for in a Social Media Monitoring Tool

Social media monitoring is now an essential activity for any large organization, but with more than 400 monitoring tools on the market how do you choose the right one (or ones) for you?

// more

Date: 6 December 2012
Location: Webinar, UK

What Does 2013 hold for Digital Marketing?

Is SEO dead? Is mobile taking over? Can anyone replace Facebook? Find the answers to these and much more at our FREE Digital Marketing Panel. Our panellists are top of the game for SEO, PPC, Social Media and Viral Marketing and will be discussing the state of the industry now, and what can expect in 2013.

// more

Date: 29 November 2012
Location: Old Sessions House, UK

The 12th International AIC Congress

The AIC Congress provides a unique forum where individuals, researchers, academics, artists, architects, industrialists, engineers, designers, lighting experts, and business leaders can share ideas, interact and learn of recent advances in the field.

// more

Date: 8 July 2013
Location: The Sage Gateshead, UK

How Can We Encourage People Into Store: Mobile

How Can We Encourage People Into Store: Mobile

It's an issue, a challenge, an opportunity that's been highlighted during today's Enterprising Fashion conference - just how are people finding, trying and buying? What is the future of the bricks'n'mortar store and where's the innovation coming from?

One of today's speakers, Paul Bay, founder of citizenbay has produced a mindmap of thinking around the topic. And you know how we like an infographic, especially when there's some smarts involved.

// more

14 November 2012 by Sam Michel

Social Media Advanced

This workshop will examine how to integrate social media into the overall communications and marketing mix and provide detailed insight into best practice techniques for planning, managing and evaluating social media and overall digital marketing activity.

// more

Date: 13 May 2013
Location: Chartered Institute of Public Relations, UK

Making it Mobile 2012, London, 28th November

One day that brings decision makers from enterprise together with new mobile technology businesses. Meet with the doers, collaborate on plans for 2013, highlight the best new ideas in mobile, go away with valuableactions and the contacts to make them happen.

// more

Date: 28 November 2012
Location: Congress Centre, UK

DigitalSurrey November

At this month's DigitalSurrey we'll be joined by Danvers Baillieu, COO of Privax, the company behind the leading IP Proxy and VPN service, Hidemyass.com. Danvers will be discussing the challenges that many of us face when operating in the fast-changing digital landscape.

// more

Date: 22 November 2012
Location: Studio, UK

Digital impact conference

This event explores emerging trends, challenges and examples of innovation and best practice in digital communications.

// more

Date: 18 July 2013
Location: London, UK