marketing

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

Dr. David Stillwell is Science Director at Cambridge Personality Research. He will be speaking at Chinwag Psych on May 9th, but here’s a preview of his thoughts on the role of tracking Neuromarketing.

Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, while companies such as NeuroFocus use caps covered in electrodes (EEG) or magnetic scanners (fMRI) to find out what we’re really thinking.

The Develop in Brighton conference have launched a live pitch competition for game developers to grab £10,000 each to develop a high-impact pitch for their game to help secure a distribution platform and funding.

Launched in partnership with the Wellcome Trust, developers are invited to apply for a spot at the live pitch at the event on Wednesday 10 July 2013. Development funds can be used to develop a game prototype, demo or mood reel.

Communicating with markets has never been easier. But those who have the skills to create direct and compelling dialogue are in a tiny minority.

This session takes you on a tour of Share This - the best-selling social media handbook for PR professionals from Chartered Institute of Public Relations, tackling topics including:

Professor Karen Pine is part of Chinwag Psych. She has previewed the event by talking about her project, Do Something Different.

I told a story recently about Mr. West, a teacher whose geography field trips consisted of him telling pupils, “Get as far away from this classroom as you can.”

My friend Jon was one of those pupils. At the age of 12 he and his mates hitchhiked 120 miles to Norwich. Mr West had told the boys to call him and reverse the charges. Yet when the operator announced the caller’s name and location, he refused the call.

Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:

• What it Social CRM? 
• What are the benefits?
• What are the barriers? 
• Is anyone using it? 
• How do I get started?

Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.